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George S. Day

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Geoffrey T. Boisi Professor; Professor of Marketing; Co-Director, Mack Center for Technological Innovation; Director, Emerging Technologies Management Research Program

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Research Publications Biography

Research Areas

Competitive strategies in global markets; new product development and management; market structure and competitive analysis; strategic planning processes and methods; marketing management

Current Projects

Competitive strategies in markets for emerging technologies, including how firms survive shake-outs. How innovative organizations choose their growth directions. Building market-driven organizations. Capabilities for forging customer relationships.

Education

PhD, Columbia University, 1968; MBA, University of Western Ontario, Canada, 1962; BASc, University of British Columbia, Canada, 1959

Recent Consulting

Consultant to business, government, and research organizations on marketing management, strategic planning, and competitive strategies

Career and Recent Professional Awards; Teaching Awards

Excellence in Teaching Award Graduate Division, 1998; Charles Coolidge Parlin Award for the Advancement of Science in Marketing, 1994; Harold H. Maynard Award for the Most Significant Contribution to Theory, Journal of Marketing, 1994; Paul D. Converse Award for Marketing Science Contributions, 1996; Outstanding Marketing Educator Award, 1999; Vijay Mahajan Award for career contributions to marketing strategy, American Marketing Association, 2001.

Academic Positions Held

Wharton: 1991-present (Co-Director, Mack Center for Technological Innovation, 2001-present; Director, Huntsman Center for Global Competition and Innovation, 1991-2001; named Geoffrey T. Boisi Professor, 1991). Previous appointments: University of Toronto; International Management Development Institute (IMEDE), Switzerland; Stanford University; University of Western Ontario, Canada. Visiting appointments: Massachusetts Institute of Technology; Harvard University, London Business School

Other Positions

Product Development Engineer, Union Carbide, 1959-61; Executive Director, Marketing Science Institute, 1989-91

Professional Leadership 2005-2009

Editorial Board, Journal of Marketing, 1978-present; Editorial Board, Strategic Management Journal, 1987-present; Editorial Board, Journal of Product Innovation and Management, 1992-present; Editorial Policy Board, Marketing Management, 1990-present; Editorial Policy Board, Strategy and Leadership, 1985-present; Board of Advisors, Journal of Market-Focused Management, 1994-present; Executive Committee, Marketing Science Institute; Board of Directors, Footstar Corporation and Chairman of Governance Committee; Board of Directors, AMA/Sheth Foundation and AMA Foundation