Eric T. Bradlow Faculty Profile
Eric T. Bradlow
The K.P. Chao Professor; Professor of Marketing, Statistics, and Education
Vice Dean and Director, Doctoral Programs; Co-Director, Wharton Interactive Media Initiative
PhD, Harvard University, 1994; AM, Harvard University, 1990; BS, University of Pennsylvania, 1988
Research Areas
Bayesian computation; latent variable models; missing data problems; psychometrics
Recent Consulting
Interactive Media, Financial Services Industry, Pharmaceutical Forecasting, Expert Witness Work
Current Projects
Statistical Forecasting for Interactive Media, Models for Path Data, Models for Interdependent Security Games, Statistical Models for Multivariate Diffusion Data
Academic Positions Held
Wharton: 1996-present (named the K.P. Chao Professor, 2005; Academic Director, Wharton Small Business Development Center, 2002-2008, Co-Director, Wharton Interactive Media Initiative, 2008-present; Vice Dean and Director, Wharton Doctoral Programs, 2009-present
Other Positions
Associate Research Scientist, Educational Testing Service, 1994-96; Statistician and Doctoral Research Fellow, E.I. DuPont de Nemours & Co., 1991-94
Career and Recent Professional Awards; Teaching Awards
Fellow of the American Statistical Association; Fellow of the American EducationResearch Association; National Council of Measurement in Education, Technical Contribution Award, 2006; Winner INFORMS EXPLOR Award 2008; Finalist, Paul E. Green Award for Best Paper in Marketing 2005;Finalist, John D.C. Little Award for Best Paper in Marketing 2008, E.I. DuPont de Nemours and Company Best Young Research Award, 1992; Honorable Mention/Finalist Savage Dissertation Award, 1997; Miller-Sherrerd MBA Core Curriculum Award, 1998-2001; Excellence in Teaching Award (Graduate Division), 2002-2007; Excellence in Teaching Award (Undergraduate Division), 2004; Helen Kardon Moss Anvil Award Finalist; 2001-2002, 2004-2005, 2006-2008.
Professional Leadership 2005-2009
Edtior-in-Chief, Marketing Science, 2008– present; Associate Editor, Quantitative Marketing and Economics, 2005–present;
Associate Editor, Journal of Educational and Behavioral Statistics, 1995-2007; Associate Editor, Psychometrika, 2001-2007; Editorial Board, Journal of Marketing Research, Marketing Letters, Quarterly Journal of Electronic Commerce
Representative Publications
(with Hui, S.K. and Fader, P.S.)
“An Integrated Model of Grocery Store Shopping Path and Purchase Behavior.” Journal of Consumer Research (2008).
(with Ding, M, Park, Y.H)
“Alternative Preference Measurement Methods: Sequential Choice and Barter Conjoint.” Management Science (2008).
(with Chandon, P., Hutchinson, J.W., and Young S.)
“Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Attention and Evaluation at the Point of Purchase.” Journal of Marketing (2009).
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