Eric T. Bradlow Faculty Profile
Eric T. Bradlow
The K.P. Chao Professor; Professor of Marketing, Statistics, and Education
Academic Director, Wharton Small Business Development Center
PhD, Harvard University, 1994; AM, Harvard University, 1990; BS, University of Pennsylvania, 1988
Research Areas
Bayesian computation; latent variable models; missing data problems; psychometrics
Recent Consulting
Financial Services Industry, Pharmaceutical Forecasting, Expert Witness Work
Current Projects
Models for Path Data, Models for Interdependent Security Games, Statistical Models for Multivariate Diffusion Data
Academic Positions Held
Wharton: 1996-present (named the K.P. Chao Professor, 2005; Academic Director, Wharton Small Business Development Center, 2002-present).
Other Positions
Associate Research Scientist, Educational Testing Service, 1994-96; Statistician and Doctoral Research Fellow, E.I. DuPont de Nemours & Co., 1991-94
Career and Recent Professional Awards; Teaching Awards
Fellow of the American Statistical Association; National Council of Measurement in Education, Technical Contribution Award, 2006; Winner INFORMS EXPLOR Award 2008; Finalist, Paul E. Green Award for Best Paper in Marketing 2005; E.I. DuPont de Nemours and Company Best Young
Research Award, 1992; Honorable Mention/Finalist Savage Dissertation Award, 1997; Miller-Sherrerd MBA Core Curriculum Award, 1998-2001; Excellence in Teaching Award (Graduate Division), 2002-2007; Excellence in Teaching Award (Undergraduate Division), 2004; Helen Kardon Moss Anvil Award Finalist; 2001-2002, 2004-2005, 2006-2008.
Professional Leadership 2003-2007
Edtior-in-Chief, Marketing Science, 2008– present; Associate
Editor, Quantitative Marketing and Economics, 2005–present;
Associate Editor, Journal of Educational and Behavioral Statistics, 1995-2007; Associate Editor, Psychometrika
2001- 2007; Editorial Board, Journal of Marketing Research,
Marketing Letters, Quarterly Journal of Electronic Commerce
Representative Publications
(with B. McShane, M. Adrian, and P.S. Fader)
(2007), “Count Models Based on Weibull Interarrival Times.” Journal of Business and Economic Statistics (to appear).
(with A. Musalem and J. Raju)
(2007), “Who’s got the coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information..” Journal of Marketing Research (to appear).
with Rachel M. Werner)
(2006). "Relationship between Medicare's Hospital Compare performance measures and mortality rates.” Journal of the American Medical Association 296(22): 2694-2702 with discussion. Winner of the 2006 Research Committee of the Society of General Internal Medicine Best Paper Award. Response article, April 4th, 2007, Vol 297, no. 13, p 1431.
| 
