Representative Publications
(with Hui, S.K. and Fader, P.S.)
“An Integrated Model of Grocery Store Shopping Path and Purchase Behavior.” Journal of Consumer Research (2008).
(with Ding, M, Park, Y.H)
“Alternative Preference Measurement Methods: Sequential Choice and Barter Conjoint.” Management Science (2008).
(with Chandon, P., Hutchinson, J.W., and Young S.)
“Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Attention and Evaluation at the Point of Purchase.” Journal of Marketing (2009).
Education
PhD, Harvard University, 1994; AM, Harvard University, 1990; BS, University of Pennsylvania, 1988
Recent Consulting
Interactive Media, Financial Services Industry, Pharmaceutical Forecasting, Expert Witness Work
Career and Recent Professional Awards; Teaching Awards
Fellow of the American Statistical Association; Fellow of the American Education Research Association; National Council of Measurement in Education, Technical Contribution Award, 2006; Winner INFORMS EXPLOR Award 2008; Finalist, Paul E. Green Award for Best Paper in Marketing 2005; Finalist, John D.C. Little Award for Best Paper in Marketing 2008, E.I. DuPont de Nemours and Company Best Young Research Award, 1992; Honorable Mention/Finalist Savage Dissertation Award, 1997; Miller-Sherrerd MBA Core Curriculum Award, 1998-2001; Excellence in Teaching Award (Graduate Division), 2002-2007; Excellence in Teaching Award (Undergraduate Division), 2004; Helen Kardon Moss Anvil Award Finalist; 2001-2002, 2004-2005, 2006-2008.
Academic Positions Held
Wharton: 1996-present (named the K.P. Chao Professor, 2005; Academic Director, Wharton Small Business Development Center, 2002-2008, Co-Director, Wharton Interactive Media Initiative, 2008-present; Vice-Dean, Wharton Doctoral Programs, 2009-present)
Other Positions
Associate Research Scientist, Educational Testing Service, 1994-96; Statistician and Doctoral Research Fellow, E.I. DuPont de Nemours & Co., 1991-94
Professional Leadership 2005-2009
Edtior-in-Chief, Marketing Science, 2008– present; Associate Editor, Quantitative Marketing and Economics, 2005–present;
Associate Editor, Journal of Educational and Behavioral Statistics, 1995-2007; Associate Editor, Psychometrika, 2001-2007; Editorial Board, Journal of Marketing Research, Marketing Letters, Quarterly Journal of Electronic Commerce
