Lisa Bolton Faculty Profile

Lisa Bolton
Assistant Professor of Marketing

PhD, University of Florida; M.H.Sc, University of Toronto, 1990; B.Eng., Royal Military College of Canada, 1987

Research Areas
Judgement; prediction and decision-making by managers and consumers, with substantive interests in new products, pricing, consumer finances, health marketing, and marketing strategy

Current Projects
Current empirical work investigates how managers forecast the success of new products, how consumers estimate prices and judge price fairness, how remedies alter risk perceptions and risky behavior, and how consumers estimate personal spending and plan budgets.

Academic Positions Held
Wharton: 2000-present. Previous appointment: University of Florida

Other Positions
Clinical Engineer, Mount Sinai Hospital, 1990-95; Officer, Canadian Forces, 1983-87

Career and Recent Professional Awards; Teaching Awards
John A. Howard AMA Doctoral Dissertation Award, 1999-2000; Proctor & Gamble Marketing Innovation Research Award, 1999; Social Sciences and Humanities Research Council of Canada Doctoral Fellowship, 1996-98