David R. Bell Faculty Profile

David R. Bell
Associate Professor of Marketing

PhD, Stanford University; 1996; MS, Stanford University, 1996; MCom (Hons), University of Auckland, New Zealand, 1989; BCom, University of Auckland, New Zealand, 1986

Research Areas
Choice behavior; retailing; pricing; spatial diffusion and contagion

Recent Consulting
Expert witness: Statistics (Jones, Day, Reavis, Los Angeles, CA); Trade promotion (Morris, Nichols, Arsht and Tunnell, Wilmington, DE); Insurance sales (Woodcock Washburn, PA); Internet choice behavior (Susman Godfrey, WA)

Current Projects
Social contagion and neighborhood effects; Price dispersion and sales; Menu-dependent choice; Customer value with referrals

Academic Positions Held
Wharton: 1998-present. Previous appointment: University of California, Los Angeles; Visiting appointment: Massachusetts Institute of Technology (2002-2003)

Other Positions
Principal, Market Focus, 1990-91; Research and Development Partner, Audacious Inquiry, LLC, 2006-

Career and Recent Professional Awards; Teaching Awards
Westpac Prize for Best Student, Master of Commerce in Management, 1987; Fullbright Grant, 1991; Winner, Alden G. Glayton Doctoral Dissertation Proposal Competition (Marketing Science Institute) 1994; Finalist, John D.C. Little Best Paper Award (INFORMS) 1998, 2000, 2003; Winner, Frank M. Bass Outstanding Dissertation Award (INFORMS) 1999; WEMBA East Elective Excellence in Teaching Award, 2004, 2005; WEMBA West Elective Excellence in Teaching Award, 2005 2006; MBA Core Curriculum Award, 2005, 2006, 2007; Miller-Sherrerd MBA Core Teaching Award 2006, 2007

Professional Leadership 2005-2009
Senior Editor, Manufacturing and Service Operations Management, 2003-present, Foundations and Trends in Marketing; Editorial Boards, Journal of Marketing Research, 2004-present, Journal of Retailing, 2003-present, Marketing Science, 2005-present

Corporate and Public Sector Leadership 2005-2009
Advisory Board: Bibadee.Com

Representative Publications
(with S. Song)
"Neighborhood Effects and Trial on the Internet: Evidence from Online Grocery Retailing" Quantitative Marketing and Economics (Forthcoming).

(with C.A.L. Hilber)
"An Empirical Test of the Theory of Sales: Do Household Storage Constraints Affect Consumer and Store Behavior" Quantitative Marketing and Economics 4.2 (June 2006).

(with A. Bonfrer and P. Chintagunta)
"Recovering SKU-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates." Journal of Marketing Research 42.2 (May 2005).

(with J. Lattin)
"Shopping Behavior and Consumer Preference for Retail Price Format: Why 'Large Basket' Shoppers Prefer EDLP." Marketing Science 17.1 (Spring 1998).