Representative Publications
(with J. Choi and S. Hui)
“Bayesian Spatio-Temporal Analysis of Imitation Behavior Across New Buyers at an Online Grocery Retailer” Journal of Marketing Research (Forthcoming)
(with S. Song)
"Neighborhood Effects and Trial on the Internet: Evidence from Online Grocery Retailing" Quantitative Marketing and Economics (December 2007).
(with C.A.L. Hilber)
"An Empirical Test of the Theory of Sales: Do Household Storage Constraints Affect Consumer and Store Behavior" Quantitative Marketing and Economics 4.2 (June 2006).
(with A. Bonfrer and P. Chintagunta)
"Recovering SKU-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates." Journal of Marketing Research 42.2 (May 2005).
(with J. Lattin)
"Shopping Behavior and Consumer Preference for Retail Price Format: Why 'Large Basket' Shoppers Prefer EDLP." Marketing Science 17.1 (Spring 1998).
Education
PhD, Stanford University; 1996; MS, Stanford University, 1996; MCom (Hons), University of Auckland, New Zealand, 1989; BCom, University of Auckland, New Zealand, 1986
Recent Consulting
Expert witness: Statistics (Jones, Day, Reavis, Los Angeles, CA); Trade promotion (Morris, Nichols, Arsht and Tunnell, Wilmington, DE); Insurance sales (Woodcock Washburn, PA); Internet choice behavior (Susman Godfrey, WA) Consumer shopping behavior (Morrison Foster, CA)
Career and Recent Professional Awards; Teaching Awards
Westpac Prize for Best Student, Master of Commerce in Management, 1987; Fullbright Grant, 1991; Winner, Alden G. Glayton Doctoral Dissertation Proposal Competition (Marketing Science Institute) 1994; Finalist, John D.C. Little Best Paper Award (INFORMS) 1998, 2000, 2003; Winner, Frank M. Bass Outstanding Dissertation Award (INFORMS) 1999; WEMBA East Elective Excellence in Teaching Award, 2004, 2005; WEMBA West Elective Excellence in Teaching Award, 2005 2006; MBA Core Curriculum Award, 2005, 2006, 2007; Miller-Sherrerd MBA Core Teaching Award 2006, 2007, 2009
Academic Positions Held
Wharton: 1998-present. Previous appointment: University of California, Los Angeles; Visiting appointment: Massachusetts Institute of Technology (2002-2003)
Other Positions
Principal, Market Focus, 1990-91; Research and Development Partner, Audacious Inquiry, LLC, 2006-present
Professional Leadership 2005-2009
Senior Editor, Manufacturing and Service Operations Management, 2003-present; Associate Editor: Management Science, 2008-present and
Foundations and Trends in Marketing; Editorial Boards, Journal of Marketing Research, 2004-present, Journal of Retailing, 2003-present, Marketing Science, 2005-present, International Journal of Research in Marketing, 2006-present
Corporate and Public Sector Leadership 2005-2009
Advisory Board: Bibadee.Com, Audacious Inquiry LLC.
