Marketing

  • Introduction
  • Research
  • Academic Programs
  • Contact Information

    • Introduction
    Marketing is the process of anticipating, managing, and satisfying the demand for products, services, and ideas. For strategic decision makers, marketing is a driving force in creating successful public and private enterprises. Through teaching and research directed at both academic and managerial audiences, Wharton's Marketing Department promotes the study and understanding of all aspects of this field and helps firms build market efficiency and improve management decision making.

    Wharton's Marketing Department, the most published and cited in the world, has been a leader in the development of effective models for marketing research. The department's traditional strengths are in consumer behavior, decision-making theory, modeling and measurement, and marketing strategy.

    Research
    Areas of recent marketing research include:

    • Using product-code scanner data to understand consumer buying patterns
    • Analyzing emerging technologies and patterns of industry development
    • Designing competitive strategies based on game theory and simulations
    • Defining, refining, and applying measures of brand loyalty in consumer choice models
    Marketing Department faculty are active in the work of the following Wharton research centers:

    Academic Programs
    In addition to active participation in Wharton's executive education programs, the Marketing Department offers concentrations at three levels:

    Wharton's Global Consulting Practicum, initiated in Israel in 1978 and subsequently extended to Japan, France, and Canada, supervises student teams designing marketing strategies for the entry into foreign markets.

    The importance of "hands-on" training is emphasized in courses where students meet with executives of sponsoring firms to design marketing strategies, such as Advanced Study Projects, and the development of a new course using actual current UPC scanner data from a major manufacturer.

    Contact
    For further information about the Wharton Marketing Department, please contact:

    Marketing Department (website)
    The Wharton School
    University of Pennsylvania
    700 Jon M. Huntsman Hall
    3730 Walnut Street
    Philadelphia, PA 19104-6340
    215.898.8243 phone
    215.898.2534 fax

    Faculty

    Chairperson

    Meyer, Robert

    Professors
    Armstrong, J. Scott
    Bradlow, Eric T.
    Day, George S.
    Eliashberg, Jehoshua
    Fader, Peter S.
    Hoch, Stephen J.
    Hutchinson, John Wesley
    Lodish, Leonard M.
    Meyer, Robert
    Raju, Jagmohan S.
    Reibstein, David J.
    Robertson, Thomas S.
    Wind, Yoram (Jerry)
    Zhang, Z. John

    Associate Professors
    Bell, David R.
    Reed II, Americus
    Van den Bulte, Christophe
    Williams, Patricia
    Zauberman, Gal

    Assistant Professors
    Berger, Jonah
    Bolton, Lisa E.
    Drèze, Xavier
    Iyengar, Raghuram
    Small, Deborah

    Faculty With Secondary Appointments in the Department
    Krieger, Abba M. (Statistics)

    Visiting Faculty
    Niedermeier, Keith
    Malaviya, Prashant

    Affiliated Faculty
    Adams, Anthony
    DiBenedetto, Anthony
    Diamond, Suzanne
    Foster, Eric
    Gayton, Nelson
    McNealy, Rod
    Oliva, Terence
    Rechtiene, Michael
    Schaffer, Catherine
    Schoemaker, Paul J.H.
    Smith, Michael

    Emeritus Faculty
    Farley, John U.
    Goodman, Charles S.
    Green, Paul E.
    Kelley, William T.

      © 2007 University of Pennsylvania