An array of research topics has covered areas such as cognitive processes of consumers, consumer preference measurement, marketing decision support systems, design and adoption of new products, marketing and competitive strategy, and international marketing.
Recent projects in the department include the effects of incentives and goals on the acquisition of expertise in high-motivation environments, the effects of delayed service in the evaluation of medical experiences, improving indicators for consumer response to home video sales, understanding how consumers react to price shocks, the perceived value of human effort on the quality of goods, and models for compensation among vendors on the Internet.
Representative Publications
Names in bold type indicate authors who were Wharton doctoral students at the time of publication.
Sam Hui, Peter Fader, Eric Bradlow, (2009), "Path Data in Marketing: An Integrative Framework and Prospectus for Model-Building"
Sam Hui, Eric Bradlow,
Sam Hui, Peter Fader, Eric Bradlow, (2009), "The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP-Optimality", Marketing Science, forthcoming.
J. Wesley Hutchinson, Joseph W. Alba, and Eric Eisenstein "Heuristics and Biases in Data-Based Decision Making: The Effects of Experience, Training, and Graphical Data Displays." Journal of Marketing Research, forthcoming.
George Knox, Jehoshua Eliashberg, (2009)"The Consumer's Rent vs. Buy Decision in the Rentailer", International Journal of Research in Marketing, Vol. 26, pp. 125-135.
Deborah Small, Nicole Verrochi, (2009), "The face of need: Facial emotion expression on charity advertisements", Journal of Marketing Research.
Gal Zauberman, Rebecca K. Ratner, B. Kyu Kim, (2009), "Memories as Assets: Strategic Memory Protection in Choice over Time", Journal of Consumer Research, 35 (5). 715-728.
Gal Zauberman, B. Kyu Kim, Selin Malkoc, James R. Bettman, (2009), "Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences", Journal of Marketing Research, forthcoming.
Jeonghye Choi, David Bell "Preference Minorities and the Internet: Why Online Demand is Greater in Areas Where Target Customers are in the Minority", [MSI Working Paper Series MSI Report 08-212; Best Empirical Paper 2009 UTD-FORMS Conference].
David Schweidel, Peter Fader,
Huang, Yanliu and . Wesley Hutchinson(2008), "Counting Every Thought: Implicit Measures of Cognitive Responses to Advertising," Journal of Consumer Research 35 (June), 98-118.
Iacobucci, Dawn, Neela Saldanha, Xiaoyan Deng , (2007), "A Meditation on Mediation: Evidence that Structural Equations Models Perform Better than Regressions", Journal of Consumer Psychology, 139-53.
Suresh Ramanathan and Patti Williams, "Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions," Journal of Consumer Research, 2007. Lisa Bolton, Americus Reed II, Kevin G. Volpp, and Katrina Armstrong, "How Does Drug and Supplement Marketing Affect a Healthy Lifestyle?" Journal of Consumer Research, 2007. Raghuram Iyengar, Kamel Jedidi and Rajeev Kohli "A Conjoint Approach to Multipart Pricing." Journal of Marketing Research, 2007. Pierre Chandon, Wesley Hutchinson, Eric Bradlow, and Scott H. Young, "Measuring Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data," in Visual Marketing: From Attention to Action, eds., Michel Wedel and Rik Peters, Mahwah, NJ: Lawrence Erlbaum Associates, 225-58, 2007. Rachel M. Werner and Eric Bradlow, "Relationship between Medicare's Hospital Compare performance measures and mortality rates." Journal of the American Medical Association, 296(22): 2694-2702 with discussion. (Winner of the 2006 Research Committee of the Society of General Internal Medicine Best Paper Award. Response article, April 4th, 2007, Vol 297, no. 13, p 1431.) David Bell and Sangyoung Song, "Neighborhood Effects and Trial on the Internet: Evidence from Online Grocery Retailing." Quantitative Marketing and Economics, forthcoming. Christophe Van den Bulte and Yogesh V. Joshi, "New Product Diffusion with Influentials and Imitators." Marketing Science, 26, in press. Michael Braun, Peter Fader, Eric Bradlow, and Howard Kunreuther, "Modeling the 'Pseudodeductible' in Insurance Claims Decisions." Management Science, Vol. 52, No. 8., pp. 1258-1272, 2006. (Winner of 2006 INFORMS Decision Analysis Society (DAS) student paper competition.) Jehoshua Eliashberg, Sam K Hui and John Zhang, "From Story Line to Box Office: A New Approach for Green-Lighting Movie Scripts." Management Science, forthcoming. Eric Eisenstein and Wesley Hutchinson, "Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge." Journal of Marketing Research 43 (May), pp. 244-258, 2007.