An array of research topics has covered areas such as cognitive processes of consumers, consumer preference measurement, marketing decision support systems, design and adoption of new products, marketing and competitive strategy, and international marketing.
Recent projects in the department include the effects of incentives and goals on the acquisition of expertise in high-motivation environments, the effects of delayed service in the evaluation of medical experiences, improving indicators for consumer response to home video sales, understanding how consumers react to price shocks, the perceived value of human effort on the quality of goods, and models for compensation among vendors on the Internet.
Representative Publications
Names in bold type indicate authors who were Wharton doctoral students at the time of publication.
Suresh Ramanathan and Patti Williams, "Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions," Journal of Consumer Research, 2007.
Lisa Bolton, Americus Reed II, Kevin G. Volpp, and Katrina Armstrong, "How Does Drug and Supplement Marketing Affect a Healthy Lifestyle?" Journal of Consumer Research, 2007.
Raghuram Iyengar, Kamel Jedidi and Rajeev Kohli "A Conjoint Approach to Multipart Pricing." Journal of Marketing Research, 2007.
Pierre Chandon, Wesley Hutchinson, Eric Bradlow, and Scott H. Young, "Measuring Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data," in Visual Marketing: From Attention to Action, eds., Michel Wedel and Rik Peters, Mahwah, NJ: Lawrence Erlbaum Associates, 225-58, 2007.
Rachel M. Werner and Eric Bradlow, "Relationship between Medicare's Hospital Compare performance measures and mortality rates." Journal of the American Medical Association, 296(22): 2694-2702 with discussion. (Winner of the 2006 Research Committee of the Society of General Internal Medicine Best Paper Award. Response article, April 4th, 2007, Vol 297, no. 13, p 1431.)
David Bell and Sangyoung Song, "Neighborhood Effects and Trial on the Internet: Evidence from Online Grocery Retailing." Quantitative Marketing and Economics, forthcoming. (Sangyoung is now assistant professor at CUNY Baruch, graduated Wharton 2005.)
Christophe Van den Bulte and Yogesh V. Joshi, "New Product Diffusion with Influentials and Imitators." Marketing Science, 26, in press. (Yogesh is joining the faculty at U of Maryland this year.)
Michael Braun, Peter Fader, Eric Bradlow, and Howard Kunreuther, "Modeling the 'Pseudodeductible' in Insurance Claims Decisions." Management Science, Vol. 52, No. 8., pp. 1258-1272, 2006. (Winner of 2006 INFORMS Decision Analysis Society (DAS) student paper competition. Michael Braun is an assistant professor at MIT.)
Jehoshua Eliashberg, Sam K Hui and John Zhang, "From Story Line to Box Office: A New Approach for Green-Lighting Movie Scripts." Management Science, forthcoming. (Sam is a current PhD student.)
Eric Eisenstein and Wesley Hutchinson, "Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge." Journal of Marketing Research 43 (May), pp. 244-258, 2007. (Eric is an assistant professor at Cornell; this is based on his dissertation.)