“We have a wealth of resources available to students for research. For those interested in behavioral questions, we have one of the best behavioral labs in the country. For those interested in quantitative methods to answer their questions, we have access to the diverse datasets in WRDS. The infrastructure for data collection and data management simply couldn't be better than it is here at Wharton.”
Patricia Williams
Associate Professor of Marketing; PhD Coordinator, Marketing Department
Wharton's Marketing faculty, the most published and cited in the world, are leaders in developing new research methodologies and implementing new decision models and techniques in the practice of marketing. The doctoral program offers students the interdisciplinary environment to generate creative ideas and hypotheses, the analytic skills to evaluate them, and the training to communicate them.
Faculty members are active in both research and business consulting, resulting in seminars that combine scholarly expertise and field-level experience. Recent research topics include such areas as: cognitive processes of consumers; consumer preference measurement; marketing decision support systems; design and adoption of new products marketing and competitive strategy; and international marketing.
The Marketing program requires students to have a basic knowledge of various business areas, computer programming, calculus, and matrix algebra. Recent graduates have received offers of faculty positions at leading business schools, including the University of Chicago, Northwestern University, NYU, LBS, Columbia, Duke, MIT, and UCLA.
Faculty
| Chairperson Jagmohan S. Raju PhD Coordinator Patricia Williams Professors J. Scott Armstrong Eric Bradlow George Day Jehoshua Eliashberg Peter S. Fader Stephen J. Hoch J. Wesley Hutchinson Abba M. Krieger Leonard M. Lodish Geeta Menon Robert J. Meyer Jagmohan S. Raju David J. Reibstein Yoram Wind Z. John Zhang |
Associate Professors David R. Bell Americus Reed II Christophe Van den Bulte Patricia Williams Gal Zauberman Assistant Professors Jonah A. Berger Xavier Dreze Raghuram Iyengar Qiaowei Shen Deborah Small Maria Ana Vitorino Emeritus Paul E. Green |
Visit the Marketing Department website for more information.