Marketing
Wharton’s Marketing faculty, the most published and cited in the world, are leaders in developing new knowledge in marketing and related core disciplines. The Wharton doctoral program offers students an unmatched interdisciplinary environment within which to generate creative ideas and hypotheses and to develop the analytic skills to evaluate them.
Faculty members are active in diverse research areas that connect to initiatives and centers both within Wharton more broadly, and other departments within the university. Recent research topics include such areas as: cognitive processes of consumers; consumer preference measurement; marketing decision support systems; design and adoption of new products and services; and social media and consumer inter-dependencies.
The Marketing Program requires students to have a basic knowledge of various business areas, computer programming, calculus, and matrix algebra. Recent graduates have received offers of faculty positions at leading business schools, including Columbia, Duke, LBS, MIT, Northwestern, NYU, and University of Chicago.
Graduates of the program have received offers of faculty positions at leading business schools, including Cornell, Duke, University of Chicago, Northwestern, NYU, LBS, Columbia, Emory, Harvard, USC, and UCLA.
Financial Aid
Financial aid in the form of stipend and tuition is available for full-time students for years one through five of the academic program. First year students are not encouraged to act as Research or Teaching Assistants to allow students to focus on their coursework and research. After their first year students may serve as Teaching Assistants as part of their training. More »
