Jay H. Baker Retailing Center | The Wharton School of the University of Pennsylvania

Roger Farah, President and COO of Polo Ralph Lauren Corp. addresses students as part of the Baker Executive Speaker Series

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Prof. Barbara Kahn in Customer Think
"Global Brand Power," a new Wharton Digital Press book authored by Prof. of Marketing Barbara Kahn, is featured.The post Prof. Barbara Kahn in Customer Think appeared first on News.... »
Prof. Barbara Kahn in Bloomberg Businessweek
Prof. of Marketing Barbara Kahn comments on J.C. Penney's strategy of displaying competitors' prices.The post Prof. Barbara Kahn in Bloomberg Businessweek appeared first on News.... »
Prof. Barbara Kahn in the Wall Street Journal
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Prof. Stephen Hoch in the Detroit Free Press
Prof. of Marketing Stephen Hoch discusses seasonal promotions offered by retailers.The post Prof. Stephen Hoch in the Detroit Free Press appeared first on News.... »
Prof. Barbara Kahn in the Wall Street Journal
Prof. of Marketing Barbara Kahn explains how Hurricane Sandy impacted November retail sales.The post Prof. Barbara Kahn in the Wall Street Journal appeared first on News.... »