The Campaign For Wharton

Donor Profile: PhD Fellowship


Rosa R. and Carlos M.
De La Cruz W'62, WG'63
Carlos M. de la Cruz, W'62, WG'63, sees a "direct correlation between a school's reputation and the quality of their Ph.D. candidates." To that end, he and his wife, Rosa R. de la Cruz, are hopeful that their endowment of the Carlos and Rosa de la Cruz Ph.D. Fellowship Fund at Wharton will help give the School a competitive edge among the world's top business schools.

Through the fund, the couple is assisting Ph.D. candidates in behavioral finance, a reflection of Mr. de la Cruz's 45-year experience in business. A former investment banker, Mr. de la Cruz is now chairman of CC1 Companies, Inc., the bottler of Coca-Cola in Puerto Rico and Trinidad. Higher education is a Philadelphia tradition for his family, three generations of which have attended the University of Pennsylvania.

Painting in Photo: Martin KippenbergerUntitled, 1990, oil on canvas, 71" x 59"
Photo credit: Mark Roskams Photography