Lourdes Casanova
Lecturer in Comparative Management
Moderator: Energy
Lourdes Casanova is Lecturer at INSEAD in the Asian Business and Comparative Management Department and specializes in international business with a focus on Latin American business. She has a Masters degree from the University of Southern California and a PhD from the University of Barcelona . She has taught at INSEAD since 1989 and has been a visiting professor at the University of California at Berkeley from 1996 - 1999. She also manages INSEAD's relationships with corporations in Latin America . She is a consultant to the Inter American Development Bank. She has taught in and directed different executives programs at INSEAD for managers from European and Latin American firms. Her research is on winning strategies for Latin America with a special focus on the Ibero-American "natural market". Her recent research projects have investigated strategies of companies from Asia , Europe , and US for entering Latin American markets and the responses of Latin American firms to global competition and deregulated economies. Central in the above research is the broader question of the future role of Latin America in the global economy. Will Latin America become a key player in the global economy? Or will Latin America remain a peripheral player, always with potential, but never a player in its own right? What should Latin American governments do to "bridge the gap" with developed nations?
