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Prof. Bradlow Becomes Editor of Marketing Science
Marketing professor Eric Bradlow, the
K.P. Chao Professor and
Academic Director of the
Wharton Small Business
Development Center, became
the editor of the
leading marketing journal
Marketing Science this
January. Bradlow, who
has been widely published
in leading marketing journals and is a fellow
of the American Statistical
Association, is also a statistical
fellow of Bell Labs
and was named DuPont
Corporation’s best young
researcher while working
there in 1992. An applied
statistician, Bradlow
uses high-powered statistical
models to solve problems
on everything from Internet
search engines to product
assortment issues.
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