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Profs. Bradlow and Fader Win Marketing Awards
Professors Eric Bradlow and Peter Fader, with PhD
student Sam Hui and Herb
Sorensen of TNS-Sorensen,
won the EXPLOR Award
in September at the
American Marketing
Association Marketing
Research Conference. The
award recognizes exemplary
performance and leadership
in online research,
and it highlights innovative
applications in online research
and the most innovative
uses of technology in
applications that advance
research, online or otherwise.
At the same conference,
Peter Fader also won
the David K. Hardin Award
for an article published in Marketing Research magazine that was chosen as best
of the year by the magazine’s
editor and a committee
selected by the editor.
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