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The State of Business Journalism
Consolidation, cutbacks
and competition from the
web—these are the realities
facing journalists from
all over the world. Thirtynine
business journalists
attending last fall’s 39th annual
Wharton Seminars for
Business Journalists came
together to discuss these
and other issues, including
the impact of blogs and citizen
journalism, how global
expansion has affected
the standards of news organizations
and whether
a place remains for laborintensive
investigative reporting
in today’s age of
shrinking budgets. Media
outlets in attendance included
CNN, Marketplace,
Les Echos, CNBC, Financial
Times, Nikkei, New York
Times, Nightly Business
Report, Reuters and the
Associated Press. The seminars
were sponsored by
more than 20 companies
and organizations such as
Alcoa, Cephalon, Freddie
Mac, Johnson & Johnson,
Merck, NASDAQ, the
National Press Foundation,
Novo Nordisk, Southwest
Airlines, Tyco International
and Verizon.
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