Wharton Alumni Magazine
Winter 2008
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Betting on the Future

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Providing Answers

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Joel Waldfogel

Providing Answers
By Meghan Laska

Wharton’s Joel Waldfogel’s Views on New Economic Research—and Why Free Markets Aren’t Always Best

Can watching soap operas improve women’s rights in developing countries?

This is just one of the diverse topics that business and public policy professor Joel Waldfogel tackles in a monthly column he writes for Slate.com. “I think of myself as an empirical economist who works on industrial economics and law and economics, and then I have interests that are just for fun,” says Waldfogel. In the column, which falls under the “fun” category, Waldfogel typically explores new economic research that is both interesting and provides compelling answers to a real question.

This ability to provide such answers, whether for Slate.com readers or scholars and executives looking for provocative new ideas, is one reason colleagues across the country describe Waldfogel as “one of America’s most interesting economists.” The chair of the Business and Public Policy Department since 2006, Waldfogel’s current academic interests tend to fall into two main categories: the effects of agglomera- tion on product availability and intellectual property piracy issues. He also recently finished a book, The Tyranny of the Market: Why You Can’t Always Get What You Want, which debates long-held arguments that free markets are best for everyone.

For his Slate.com column, Waldfogel pores over recent working papers in eco- nomics and asks himself how many of those papers would interest a general audience. “My job is to take it and translate it in a way that’s faithful to the research, but write about it in a way that is interesting and hits on some important topics,” he says.

The soap opera paper, he says, is a great example. Titled “TV is Good for You,” the August 2007 column discussed a new study that showed that cable television—which has recently come to remote Indian villag- es and airs Indian soap operas—was helping to shape women’s attitudes there in positive ways with regard to autonomy, violence toward women and male gender preferences in children. “The soap opera study was fascinating to write about. If those results hold up then that is a really important finding that could help women’s rights in India,” he says.

“Bread and Butter” Interests

A Love of Music

Yuletide Economics

A Vibrant Community
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