Vernon Hill, W'67,
Receives Pioneer
Award from
Marketing Faculty
and Students
Faculty and students in
the Wharton Marketing
Department awarded the
first annual Marketing
Pioneer Award to alumnus
Vernon W. Hill, W'67,
founder and chairman of
Commerce Bancorp. The
award is given to an individual
who has inspired
breakthrough thinking and
innovation in marketing.
Hill received the award at
an event held in December
at Wharton.
"We are extremely
pleased to give this award
to Vernon Hill who has
raised the standard for innovation
and excellence
through his leadership," said
Stephen Hoch, chairman
of the Wharton Marketing
Department and director of
the Jay H. Baker Retailing
Initiative.
Hill was chosen for instituting
major changes in the
retail banking industry, for
breaking down barriers, and
for raising the standard for
excellence in marketing. As
the founder and leader of
Commerce, he has brought
innovation to the retail
banking industry through
a strategy that focuses on
Commerce as a retail business.
Rather than following
the business models of competitors,
Commerce finds
inspiration in the strategy
of Home Depot and
Wal-Mart.
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