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Professor
Emeritus Paul
Green wins
new MIT Sloan
Marketing Award
Paul Green, professor emeritus
at the Wharton School,
was named the first recipient
of the new MIT Sloan
School of Management
Buck Weaver Award for
marketing.
The award was established
at MIT Sloan and
sponsored by General
Motors Corp. to honor
individuals who have made
important contributions to
the advancement of theory
and practice in marketing
science.
The award was presented
to Green in September by
C. J. Fraleigh, GM executive
director of corporate
advertising and marketing,
and MIT Sloan Professor
Glen Urban, at a conference
at MIT in Green's honor.
Green was the unanimous
choice from a list of
25 nominees from business
and academia.
"Green was a pioneer
in developing and applying
conjoint analysis, multi-dimensional
scaling, and
Bayesian decision theory
to marketing," said Urban.
"He is an excellent example
of a balance of theory and
relevance."
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