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Winter 2004
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Unraveling the DNA of Technology-Based Businesses

Unraveling the DNA of Technology-Based Businesses
By Robert Gunther

The Mack Center BioSciences Crossroads Initiative addresses the real-time challenge of building businesses from life science research.

As Terry Fadem strides through the hallway of the John Morgan building on the campus of Penn's Medical School, he pauses a moment in front of a display case. He points to what looks like a small sandwich bag with a few dots of color embedded in it. While at DuPont several decades ago, Fadem had helped take this self-contained diagnostic test from the laboratory to the market.

This test, a breakthrough in medical testing when it was developed, now seems almost as quaint and anachronistic as the famous 1889 Thomas Eakins painting of an operating theater that normally hangs just down the hallway in the nation's oldest medical school. Science has already progressed so rapidly that Fadem has seen his work go from breakthrough to commercialization to historical artifact in the course of a few decades. And the pace is only quickening, driven forward by the lab work of more than a thousand researchers toiling in a rabbit warren of inauspicious-looking laboratories in more than a dozen medical school buildings at Penn. These labs are unraveling some of the deepest secrets of life to create new tests, cures and products that could change our lives in fundamental ways.

"If I had to pick the place to be that I consider the most exciting,it is where I am sitting right now," said Fadem in his office in the Morgan building. "We are sitting at an intersection of two worlds."

Fadem, Managing Consultant of the BioSciences Crossroads Initiative of Wharton's William and Phyllis Mack Center for Technological Innovation (established through a $10-million grant from William L. Mack, W'61) and Director of Corporate Alliances at Penn's Medical School, has one foot in the world of research and the other in the world of business. "In the past few years, there has been this explosion of knowledge around biology—right here in this research building around us," said Fadem. "But the application to practice is a big concern. In the academic setting, if it works on one patient, that is great. But converting that to benefit hundreds of thousands or maybe millions of patients is the challenge, and for that you need a commercial partner. At the medical school, we are looking at a path on this side of the fence—what are the scientific markers and the research telling us? But there is expertise around the corner at Wharton about the business and commercialization process. What are the markers and mileposts along that path?"

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