Helen Peters, PhD'79
Ignoring the View of
the Crowd
Helen Frame Peters is the first to
admit she's always enjoyed swimming
against the tide, starting with
her decision to pursue a PhD in
finance at Wharton during the
1970s – a time when professors
were apt to compare the peaks and
valleys of economic models to bikinis and mini skirts.
"Yes, I felt very conspicuous as
the only woman in class," says
Peters, PhD'79. "But it pushed me
to work harder."
Peters' resolve become a hall
mark of her atypical career, from her early days as a
"rocket science" Wall Street star who was profiled by national
media including Business Week and U.S. News & World Report to
her current post as dean of Boston College's Carroll School of
Business. Says Peters, 51, who as dean of Carroll is only the third
female dean of a top 50 business school, "It's important to follow
your instincts and ignore the view of the crowd."
Indeed, Peters has. First, as one of a tiny number of female
graduate students at Wharton in the 1970s, she worked full time at
the Federal Reserve Bank of Philadelphia while raising her young
son and completing her doctoral dissertation. After finishing her
graduate work in the late 1970s, Peters took a "real world" job
despite warnings from professors that she would never work in
academia if she did. She became an assistant vice president at the
now defunct Philadelphia Savings und Society (PS S) to put her
research on mortgage backed securities – the subject of her dissertation
– into action.
Peters then decided, having led a joint venture between PSFS
and Solomon Brothers in the early 1980s, that the best way to apply
her work on mortgage backed securities was not at a savings bank
like PS S, but on Wall Street. "At that time, PhDs really weren't welcome
on the trading side of big Wall Street firms, just the research
side," Peters says. "But I felt very strongly that the work I was
doing really needed to coordinate with traders. I wasn't willing to
be pushed into research."
After turning down research jobs at the largest and most prestigious
firms on Wall Street, Peters ultimately found the job she was
looking for at Merrill Lynch. "Merrill at that time was not the prestigious
firm that it is today. It was considered a retail brokerage firm,
but it was growing and developing, and the firm took off," she says.
The mortgage market exploded in the early 1980s, and Peters'
brand of quantitative investment strategy was also about to take
off. After heading Merrill Lynch's mortgage securities unit, she was
scooped up by Security Pacific Bank to become president of its new
quantitative investment group. "Quant" divisions and the brainy
PhDs who worked in them – dubbed "rocket scientists" by colleagues
and the media – became all the rage in the 1980s for their
number crunching wizardry. Their work set early standards for what
would become common investment practice: using computers and
mathematical analysis, rather than hunches, to spot market trends.
But in spite of her soaring career, Peters and her family were
growing weary of the Wall Street lifestyle. She and her husband,
Judson Garrett Parker, W'70, WG'74, faced a daily commute of more
than an hour each way, and were not seeing much of their two children.
In 1991, the couple looked for and found jobs in Peters' native
Boston: Parker as CFO of the Risk Management Foundation of the
Harvard Medical Institutions and Peters as CIO at Colonial Management
Associates, where she initially oversaw $6 billion in fixed
income assets – and again found herself swimming against the tide.
"I switched from the sell side – Wall Street – to the buy side. I
could also see that things on Wall Street were changing. Now,
there was widespread access to data that used to be controlled
only by New York firms. So suddenly I was able to do things
on the buy side that I had only been able to do on a Wall Street
firm before. That enabled me not to be in New York but still
do interesting, credible work," she says. Peters remained at
Colonial Management until 1998, ultimately serving as CIO
and managing $17 billion of investments in equity, fixed income
and international securities.
But during her next post, a one-year stint in 1998 managing
a $150 billion bond group at Scudder Kemper investments,
Peter began thinking about a complete sea change. "It was a
merged organization, and merged organizations are challenging,"
she says. "It was an incredibly high-pressure post, with
near-constant international travel and very long hours."
So when the dean's post at Boston College opened up in
1999, Peters applied for the job – and got it. She began her
duties last July and says that despite decades in the investment
world, and despite warnings from professors that once
she left, she could likely never return, she always believed she
would eventually come back to academia.
Nine months into the job, she has found that the world of
business education is no less demanding than Wall Street.
"Our biggest challenge is being relevant in a changing economy
as distance learning, alternative schools and corporate
schools grow and many students feel they don't need business
school to start a new venture," she says. "We also face competitive
pressures to keep our outstanding faculty, like every major
business school."
In her free time, Peters, who also has a master's degree in
statistics from Wharton and an undergraduate degree in economics
from Penn, is an ice dancer who skates two or three
days a week. Inspired by her daughter Kate, 16, who was a
competitive figure skater, Peters took up the sport as a complete
novice about five years ago "with much fear and trepidation.
Now I can even jump. I love it." Her son, Cole, 25, is a Penn
engineering graduate. Peters, who was born in England but
grew up in Boston, comes rom journalistic roots: her father
was editor of the Boston Globe; her mother directed public
relations or educational television.
What has surprised her the most about her recent career
change? "The amount of time you spend doing things in so
many different areas, whether you are meeting with students or
faculty or alumni. There are tremendous demands on a dean in
that way without the resources that you'd find at a corporation.
You have to be very, very creative to accomplish things. But
throughout my career, I've most enjoyed setting up an environment
where people can succeed. That's what I intend to do at
Carroll."
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