
The Battle of the Bulge Bracket
By Stephen J. Morgan
Key Players in Investment Banking and
Financial Services Weigh in on the Industry's
Heftiest Mergers – and What Could Happen Next
Frank Quattrone
is an intense guy
in an intense business.
If you ask him why
investment banking
is consolidating like crazy
these days, the head of
Credit Suisse First Boston's
Technology Group will shift
into overdrive.
The three high-margin areas
where investment bankers make money
- equity underwriting, high-yield bond
underwriting, and mergers and acquisitions -
are concentrating in the hands of fewer and fewer firms, says
Quatrrone, W'77. And if you want to play ball with the world's
top investment banks - Goldman Sachs Grooup, Morgan
Stanley Dean Witter and Merrill Lynch - you must be big
and broad, with an array of capabilities. A firm can develop
and strengthen those capabilities either from within - or via
acquisition.
"Clients want to deal with winners," Quattrone says. "It's
hard for investment banks not ranked in the top five or even
the top three to win the important business that drives market
share. If you look at market share of the top five or three
in equity, high-yield and M&A, they're becoming increasingly
concentrated in those hands. If you can't compete, you have
to do something. So, why bang your head against the wall?"
Why, indeed.
If you are Zurich-based Credit Suisse Group, parent of
CSFB, you don't try to grow organically – you buy Donaldson
Lufkin & Jenrette and merge it with CSFB. If you are
UBS, another Swiss banking giant, you acquire PaineWebber
Group. Or, if you happen to be Chase Manhattan Bank, you
buy J.P. Morgan. These three deals, announced within months
of one another in 2000, shook the increasingly intermingled
world of investment banking, commercial banking and brokerages,
and left Wall Street wondering who would be next.
In recent years,
consolidation has
changed the automobile,
telecommunications and defense
industries, and, of
course, financial services.
Wharton alumni, faculty
members and industry analysts
say it is likely to continue as
banks and securities firms in the
United States and Europe jockey to
put together the right combination of
people, products and assets to achieve competitive
advantage and boost global market share. In the investment
banking business, that means attaining or retaining
"bulge bracket" status — Wall Street jargon for the most elite
investment banks.
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