The Wharton Alumni Magazine
Winter 1999
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Going Up!

Debating the Future of Social Security

Beyond SATs and GMATs

An Inside Look at Emerging Economics

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School Update

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New Initiatives, New Management Mark Wharton Entrepreneurial Center Anniversary

The Wharton Entrepreneurial Center began its 25th anniversary celebration in November with a kickoff dinner honoring its founder and major donors.

The Center, the first of its kind in a major business school, encompasses the Sol C. Snider Entrepreneurial Research Center — currently headed by Ian C. MacMillan, George Taylor Professor of Entrepreneurial Studies — and the Goergen Entrepreneurial Management Program, funded in 1997 with a $10 million gift from Robert B. Goergen, WG’62, chairman and CEO of Blyth Industries.

The Nov. 11 dinner honored three people: Center founder Edward B. Shils, W’36; Philadelphia entrepreneur Ed Snider, who endowed the center in 1985 in memory of his father, Sol C. Snider; and Goergen. Preceding the dinner was this year’s first Stolaroff lecture featuring Hubert J.P. Schoemaker, chairman and co-founder of biotechnology firm Centocor, Inc.

Among the events in this 25th anniversary year is the pilot program for the School’s Business Plan Competition and Entrepreneurial Coaching Initiative. The top prize of $25,000 has already inspired entries from more than 175 student teams. Throughout the year, the Coaching Initiative will be developing seminars and one-on-one mentoring for student teams participating in the competition. Wharton alumni who would like to mentor entrepreneurial teams should call the office of Wharton Entrepreneurial Programs at 215.898.4856.

The anniversary year also marks the arrival of Mark Dane Fraga as managing director of Wharton Entrepreneurial Programs. He will be responsible for managing the Sol C. Snider Entrepreneurial Research Center, strengthening the academic program of entrepreneurial courses offered through the management department under the Goergen Entrepreneurial Management program, and building a stronger environment that supports entrepreneurial activity among students.

Fraga comes from Greater Philadelphia First, the Philadelphia area’s CEO civic leadership organization, where he spent four and one-half years as program director for economic development initiatives. He has a BA in history from Penn and a master’s degree in modern British history from Oxford.

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