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Next Up at Wharton School Publishing
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Outrunning Competitors and Sustaining
Exceptional Growth
New titles on moving with speed and keeping the momentum going
Fast Strategy: How Strategic Agility Will Help You Stay Ahead of the Game
Yves Doz and Mikko Kosonen
 Strategic agility, Yves Doz and Mikko
Kosonen write, is not only vital to companies
in the midst of rapid change,
but also to companies in mature industries.
Developing superior strategic agility
can leave competitors behind, create
new markets, rejuvenate business models,
and renew competitive practice.
“In this new fast strategy game, strategic
planning — and the comfort of ‘scenarios’
on which to anchor plans — no
longer works,” the authors write. “In fact,
planning scenarios are downright misleading.
Insight needs to replace foresight…
The world around us keeps emerging, and
our perception of it keeps reshaping itself
as we play. Some of our pieces will fit the
puzzle, others won’t. If you are fast in fitting
pieces, the overall structure of the puzzle
will evolve your way.”
Fast Strategy explains the urgent
need for strategic agility. It outlines the
key dimensions of strategic agility and
presents the case for a most unlikely example:
GE. The authors explain how
to build and foster strategic agility and
how to regain or rebuild this ability, as
well as summarizing and comparing
different paths to take.
Mikko Kosonen worked at Nokia for
23 years. In his double role as the head
of strategy and CIO for almost a decade,
he was at the center of Nokia’s strategic
renewal effort. Since August 2007
he has been the executive vice president
for Finland’s Innovation Fund, a fund
and think tank. Yves Doz is the Timken
Chaired Professor of Global Technology
and Innovation at INSEAD and visiting
professor at the Helsinki School
of Economics. He was dean of executive
education at INSEAD and associate
dean for research and development. He
also teaches at various universities worldwide
and in corporate executive development
programs.
The Momentum Effect: How to Ignite
Exceptional Growth
J.C. Larréché
 The Momentum Effect helps managers
discover the secrets behind the rare
companies that have successfully sustained
exceptional growth. It provides
a start-to-finish framework for implementing
winning momentum strategies
and keeping the momentum going
while competitors are fading.
Jean-Claude Larréché demonstrates
the powerful role of momentum
in creating value and argues that momentum
is more important than innovation, marketing excellence, or even
customer focus. He introduces eight
tightly linked “building blocks” of momentum
strategy and explains how to
build the unique leadership competencies
needed to implement and sustain a
winning momentum strategy. Ideas are
reinforced through dozens of case studies
that detail surprising new insights
into familiar companies like IBM and
Toyota, as well as recognized leaders like
Rentokil and First Direct.
Author Jean-Claude Larréché is
Alfred H. Heineken Chaired Professor
of Marketing at INSEAD. His current
research focuses on the business capabilities
that influence a company’s market effectiveness. He is co-author of Marketing Strategy:
A Decision-Focused Approach and Marketing Management:
A Strategic Decision-Making Approach. With Christopher
Lovelock, he was honored with BusinessWeek’s European
Case of the Year award.
Winners Never Cheat
Jon M. Huntsman, W’59, HON’96
 Self-made billionaire Jon M. Huntsman’s book, Winners Never
Cheat, is a passionate, inspirational manifesto for returning
to the days when a
person’s word was
his bond, a handshake
was sacred,
and swarms of lawyers
weren’t needed
to make a deal.
Former Citigroup
CEO Charles Prince
described the book
as a “refreshing and
candid discussion
on basic values that
can guide you from
the sandbox to the
board room.” Read
a content summary,
an author biography,
and book reviews on
the book’s website at
www.winnersnevercheat.com. The site also contains a link to
the first five minutes of CNN News commentator and radio
personality Glenn Beck’s interview with Huntsman.
“There’s an old expression that we all know, it goes
as follows: ‘Life isn’t fair, but that doesn’t mean that we
shouldn’t be fair,’ Huntsman said in his interview with
Beck. “And as we go through life I think we have to take accountability
of ourselves and see who are we, what are our
real values and what do we believe in.”
Jon M. Huntsman is chairman and CEO of Huntsman
Corporation. He founded the firm in 1970 and has led it to
its current position as the world’s largest privately held chemical
company, with more than $12 billion in annual revenues.
The company produces tens of billions of pounds of
products for global businesses ranging from plastics to automotive,
footwear, construction, healthcare, and packaging. It
recently divided into four companies: Huntsman Chemical
Corp., Huntsman Packaging, Huntsman Specialty Chemicals
Corp., and Huntsman Corporation. The Huntsman businesses
also fund the Huntsman Cancer Institute, a leader in
cancer prevention, diagnosis, and treatment.
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