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Professor Wind Wins Top Marketing Award
 Yoram (Jerry) Wind, Lauder
Professor and Professor of
Marketing, is the 2007 winner
of MIT’s Buck Weaver
Award. The award recognizes
the person who best combines
theory and practice
in marketing. This honor
was established by General
Motors to recognize its first
director of marketing research,
Henry Grady “Buck”
Weaver, a pioneer in marketing
research and marketbased
decision-making.
Wind is the second
Wharton professor to win
the prestigious honor in
the five years that it has
been awarded. The very
first winner in 2003 was
Wharton’s own Paul E.
Green, professor emeritus
of marketing, who was the
unanimous choice from a
list of 25 nominees from
business and academia for
his pioneering development
of conjoint analysis.
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