Wharton Alumni Magazine
Summer 2007
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Weighing Risks and Rewards in Emerging Markets

As companies chase global talent pools and technology reduces the constraints of geography and time, outsourcing of labor will continue as a key strategy, tipping the shift in economic power to China, India, and other labor markets.

“Outsourcing does not equal globalization,” cautioned Morris Cohen, Wharton’s Panasonic Professor of Manufacturing and Logistics, at the panel on “Globalization and Outsourcing: Integration with India and China.” He noted that outsourcing is more of a valued-added option for organizations to meet competition and the need to coordinate global activity. Cohen said that outsourcing minimizes costs as well as cuts across the mosaic of the global supply chain.

Sashi P. Reddi, GrW’94, Founder, Chairman & CEO, AppLabs Technologies, stressed this in the advantages of doing business in India. Specifically, labor is cheap and labor laws in India are flexible, taxes are low and can be waived based on the location in India, and there is a good network of revenue flow.

Said Reddi, “India has three ways to say yes, and no way to say no.”

Rohit Aggarwal, W’94, Co-Founder and Managing Director, RAS Capital Management, weighed in on the Indian economy from a different perspective on the “Emerging Markets” panel. The country’s recent average GDP growth has been 9%, and its purchasing power is the size of the Chinese economy. While India is behind China in infrastructure, Aggarwal returned to Milken’s theme to state that India’s greatest asset is human capital, with a large population of educated English-speakers and 50% of population under the age of 25. The Indian economy is supported by its own domestic consumption and the large middle class, leading to the explosion of consumer demand.

Panel moderator N. Bulent Gultekin, Associate Professor of Finance, explained that emerging markets provide foreign investors with outlets for expansion, but as employment levels rise in the region, labor costs increase.

He cited Ireland and Spain as two economies that have succeeded through changes in the social pact, deregulation, tax reduction, investment in education, and political stability, while former Soviet bloc nations such as Poland and the Czech Republic have had a slower pace of change from their socialist economies.

“It’s difficult to find the perfect country,” he said. He advised investors to select countries, know them well, stick with a commitment once made, invest only what they can afford, and monitor investments closely and continually.

Emilio Bassini addressed the topic of Latin America, explaining that he wanted to focus on the part of the world he knew best. He cautioned that investors must price returns properly to take in to account the full risks, but asserted, “It’s a very good time to be in Latin America. If you look at the number of IPOs in the Brazilian market this year, it’s staggering. The IPOs have been well priced, and the money was being raised for the right reasons. There have been fewer IPOs elsewhere in Latin America but still quite a bit of entrepreneurial activity. Performance comes from the flow of funds through public pension plans. The power of foreign institutional dollars is very big. When lots of money goes in, stocks do well. IPOs in Brazil may slow deepening of markets.”

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