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In Brief
Executive Education Partners with
China Minsheng Bank
IN MARCH 2006, Wharton Executive Education
unveiled its first program in China—a
partnership with China Minsheng Banking
Corp. to prepare senior executives at China's
only privately held bank. The comprehensive
eight-module management development
program will be taught in Shanghai by
Wharton faculty with sequential translation
into Chinese. Participants will include branch
managers from various locations of China
Minsheng Banking Corp.
Leadership Center Helps Launch
Women's World Banking Program
THE CENTER FOR LEADERSHIP AND CHANGE
MANAGEMENT has helped launch a three-
year initiative—Women's Leadership
Development Program—with Women's
World Banking (WWB). The initiative was
developed to promote the next generation of
women leaders in microfinance, so that more
women will have a seat at the table when financial
policies and services are developed for
the poor majority. Twenty-four rising microfinance
female executives from 11 countries,
including Colombia, Brazil, Russia, Uganda,
Philippines, and Jordan, convened for a training
in New York City in March.
Knowledge@Wharton Launches
Corporate Affiliate Program
KNOWLEDGE@WHARTON, the online business
analysis and research journal of the Wharton
School, has launched a strategic corporate
affiliate program that, for the first time, allows
companies and organizations to deliver
content directly to their clients and contacts
through a special co-branded website and
e-mail distribution.
Undergraduate Marketing Club
Named Best New Chapter by AMA
THE UNDERGRADUATE MARKETING CLUB (MUSE),
recently was named best new chapter and
one of only 16 "outstanding" chapters of the
American Marketing Association. The group
joined the AMA earlier this year. Also, a team
of Penn and Wharton students won first
place in the AMA's case competition. The
team included Selin Alkans, Laura Choi,
Jean Hsu, Nancy Lee, Annie Nozawa,
Charles Pensig, and Ran (Anna) Ying.
Undergraduate Division
Invites Alumni to Participate in
New Website to Demystify
Business Careers
EVER TRY TO EXPLAIN to a ninth-grader
what it is exactly that you do in business?
Now it's a little easier. In March Wharton's
Undergraduate Division and Wharton
Publications launched the "What is
Business?" website. This site features profiles
of 11 leading undergraduate alumni, in
different stages of their careers and working
in very different fields, including investment
management, real estate, entertainment, technology,
and international development. The
site invites undergraduate alumni to fill out
a brief survey that will be used to encourage
high school students (prospective Wharton
applicants) to have a broad understanding
of "business" as a field of wide opportunities
that opens doors to varied and exciting
career paths. The site can be found on the
home page of the undergraduate program
website or at www.wharton.upenn.edu/what_is_business/.
Societal Wealth Generation Program
Receives $1 Million from William
Holekamp and Family
WILLIAM HOLEKAMP, WG'72, and the
Holekamp Family made a $1 million gift
to establish the William F. Holekamp Fund
to sustain the Societal Wealth Generation
Program. At the same time the Holekamp
Family has been named a founder of the
program. As part of Wharton Entrepreneurial
Programs, the Societal Wealth Generation
Program applies theory with practice by
conducting experiments to demonstrate that
entrepreneurship can directly confront social
problems, creating new societal wealth and
benefits along with viable business opportunities
for entrepreneurs.
Alumni Return to Campus to Tape
"CEO Exchange" for PBS
ALUMNI BRIAN ROBERTS, W'81, CEO of
Comcast Corp., and Harold McGraw
III, WG'76, CEO of The McGraw-Hill
Companies, returned to Wharton's
Philadelphia campus to tape an episode
of national PBS series "CEO Exchange."
Moderated by respected broadcast journalist
Jeff Greenfield, the April broadcast featured a
discussion with the CEOs about their family
businesses and the rapidly expanding world
of cable television and publishing. Professors
Raffi Amit and Kenneth Shropshire
participated by asking questions, along with
Wharton students in the audience.
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