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Alfred West Jr. Learning Lab
Introduces Two
New Learning
Simulations
Students need to solve real-world problems to learn
about business. So how to
include practical business
experiences in classroom
learning? Two recent learning
simulations developed
by Wharton's Alfred West
Jr. Learning Lab involved
MBA students in hedging
foreign currency risks and
innovating entrepreneurial
products.
In HEDGE, used by
students in International
Corporate Finance classes,
students simulate being international
financial managers
who face different kinds
of foreign exchange risk.
They then have to decide
how much currency to hedge
and which financial instruments
to use for specific
situations. The simulation,
explained Finance Professor
Karen Lewis, allows "students
to experience an actual
outcome. A whiteboard does
not allow them to get directly
involved in a scenario and
quickly see the causes and effects
of their decisions."
Wharton's Innovation
Toolkit simulationused
by students in Innovation
and Entrepreneurship
courses under the leadership
of Professor Ian MacMillan,
director of the Sol C. Snider
Entrepreneurial Research
Centergives students
a framework to think
through each step of a new
product's lifecycle. It provides
online course modules
based on MacMillan and
Rita MacGrath's book The
Entrepreneurial Mindset,
leading students through
such stages as product
design, business design optimization
and competitive
market segmentation.
"These simulations push
the envelope in terms of how
professors can teach and
what students can learn,"
said Deirdre Woods, chief
information officer and associate
dean of the Wharton
School. "Without Learning
Lab simulations, many types
of learning would be off-limits to students, since the
concepts require real-time
interaction. These new interactive
offerings will help
solidify Wharton's position
as the leader in creating
and disseminating business
knowledge through the use
of technology."
Innovative learning
simulations are also central
to Wharton's executive education
programs, in which
they help executives learn
practical lessons that they
can take right back to their
workplaces. "We can create
something that is more
lifelike and bring a more
realistic element to market
simulations," said Professor
Robert Holthausen, academic
director of Wharton's
executive program in
Mergers & Acquisitions.
Simulations allow managers
to go back and change
strategies after they see the
results of their original decisions.
This experience often
gives them a new appreciation
for the complexities of
acquisitions and the strategies
that can lead to success.
"The reason for the
simulation is to get the participants
to understand that
there are many facets of an
M&A process that normally
are treated as independent,
but all these things are interdependent,"
explained
Holthausen. "They realize
the integration decisions
that lead to higher value or
lower returns."
Wharton's Alfred West
Jr. Learning Lab, founded
in 2001 with a $10 million
gift from alumnus Alfred
West Jr., WG'66, creates
innovative learning simulations
to involve Wharton
students in real-world business
decision making. The
technology has now been
licensed to dozens of other
schools, and has already been
used by more than 6,000
students at Wharton. To
date, 25 Wharton professors
have worked with the Lab to
develop simulations for their
classes.
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