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Knowledge@
Wharton Chinese
Version Launched
In March 2005
Knowledge@Wharton
launched a free Chinese
version, called China
Knowledge@Wharton.
Wharton created the new
site, which is published in
Chinese, to meet the demands
for online research
and business analysis by
management leaders in
Chinese-reading populations
worldwide.
The Chinese version
will provide articles and
research papers in its
database from existing
Knowledge@Wharton
content as well as articles
uniquely created for the
new version. Published
from Shanghai, the site is
funded by donations and
corporate sponsorships.
Founding sponsors of China
Knowledge@Wharton include
RGM International,
Ta Ya Group, Yageo and
Asia Pacific Telecom Group.
The first Chinese edition
included a special interview
with Haier Group CEO
Zhang Ruimin as well as a
Boston Consulting Group
and Knowledge@Wharton
special report, "Overcoming
the Challenges in China
Operations." The report
includes experts at BCG
and Wharton who weigh in
on issues including developing
management talent,
R&D operations, sourcing
of high-tech and traditional
goods, and logistics.
In addition, the CEO of
TCL, one of China's largest
companies, discusses his
company's experiences in
the global marketplace.
Published biweekly,
Knowledge@Wharton captures
and reports knowledge
generated at Wharton via
research papers, conferences,
books and interviews
with faculty on current
business topics, and distributes
that knowledge
online to a global business
audience. Prior to the
Chinese-edition launch,
Knowledge@Wharton
had more than 450,000
subscribers. In addition to
English and Chinese, K@W
also publishes in Spanish
and Portuguese in collaboration
with Universia.net.
To access China
Knowledge@Wharton
in simplified Chinese
(requires Chinese character
fonts), visit knowledge.wharton.com.cn/index.cfm or China
Knowledge@Wharton in English: knowledge.wharton.com.cn/index.cfm?languageid=1.
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