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Recent Alumni Books
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Throw Me the Bottom
Line... I'm Drowning
in E-mail! Bob's Rules
for Managing the
E-mail Crisis
By John S. Fieldon,
W'45, PhD, Jean D.
Gibbons, PhD and
Ronald E. Dulek, PhD
Pioneer River Press
(2003)
"I highly recommend
this little book to anyone
aspiring to advance their
career. The authors offer
many practical ideas for
influencing others using
certain simple communication principles."
– Arthur C. Neilson, Jr., Chairman Emeritus,
A. C. Nielson Co.
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A Soldier and IBM
Machines in World
War II
By John J. DiMino,
WEV'53
The Historical Society
of Montgomery County
(2001)
"DiMino's book . . .
provides an excellent
introduction to the specialized wartime mobile
record units."
– Keith Phucas,
The Times Herald
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Marketing to the
Campus Crowd
By David A. Morrison,
WG'99
Dearborn Trade
Publishing (2004)
"David Morrison has
discovered the Fountain
of Youth. Marketing to
the Campus Crowd is an
all-encompassing-brilliant-review of what to do and,
always more importantly,
what never to do."
– Rich Appel, Director of
Market Research, Sony
Music Entertainment
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Organizing for Profit
in China: A Case
Study Approach
By David S. Wu, WG'82
iUniverse (2003)
"David S. Wu has written a
terrific book on doing business in China. Don't miss
this guide into the land of
the world's first capitalists."
– Dr. Bob Rosen, CEO
of Healthy Companies
International, author
of Global Literacies
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