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Knowledge@Wharton
The online information resource
Knowledge@Wharton (knowledge.wharton.upenn.edu) dovetails with
Wharton's cutting-edge curriculum.
Updated every two weeks to offer the
timeliest business-related content,
"Knowledge@Wharton is the School's
primary resource for knowledge capture
and dissemination," states director
and editor Mukul Pandya. It provides
industry leaders and students alike with
access to articles, industry analyses and
book reviews; a searchable database
helps users customize their Knowledge@Wharton experience.
Knowledge@Wharton continues
to grow due to industry sponsorship.
"Corporate sponsorship is an alignment
of brands," Pandya notes, "allowing top
corporations to put their names along-side
the Wharton brand." Current
sponsors include GE Capital, Ford
Motor Company, Intel, Merrill Lynch
and McKinsey & Company. With
a user-base that has increased dramatically
since its inception in May 1999,
Knowledge@Wharton provides sponsors
with visibility and access to alumni
worldwide. Today nearly 100,000
registered users from 172 countries frequent
the site, and favorable reviews
continue to roll in.
"This is a truly brilliant site. The links
are clear and easy to follow, you give
enough information to allow the
browser to decide whether to pursue
a link or not, the use of abstracts is
great, and the graphics are a nice
complement and not a slow-loading
annoyance. Bravo! You've earned a
bookmark from me!"
- A RECENT SUBSRIBER
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