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Summer 2000
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Hard Times for E-Commerce?
By Stephen J. Morgan, A Philadelphia area freelance writer and frequent contributor to the magazine

Sure, some Internet companies are on the ropes, but that's only normal for a gold-rush style industry that's changing the world

Some springtime dispatches from the front lines of the electronic-commerce wars:

  • CDNow.com sees a planned merger with a mail-order music club fall through and watches its stock price plunge. Auditors warn of "substantial doubt" that the e-tailer can survive. CDNow announces plans to cut quarterly expenses by $12 million and seek a partner to throw it a lifeline.

  • ValueAmerica, an e-tailer selling goods of all sorts, cuts both its product offerings and its workforce as business stagnates. Its auditors harbor "substantial doubt" that the company can stay afloat.

  • Shares of EToys plunge from $86 last year to about $5.50 this spring. The company blames a host of new online competitors as well as high costs associated with problems it had filling Christmas orders.

  • Bertelsmann AG, Europe's biggest media conglomerate, postpones the initial public offering of its online bookstore. The reason: the overall decline in Internet stock prices.

  • Drkoop.com, a medical information site, announces steps to conserve $100 million in cash and warns that its first-quarter loss will be much higher than initial estimates. Seeking life-support, Drkoop hires an investment bank to assess options, including a possible merger or sale.

  • Plans by Peapod, an online grocer, to raise $120 million in new financing fall through, leaving it with about $3 million in cash. Ahold, a giant Dutch supermarket concern, steps in to rescue Peapod with $20 million in revolving credit.

  • Forrester Research, a firm that analyzes the Internet industry, predicts that most pure e-tailers will be out of business by 2001. Forrester cites three reasons for its forecast: weak financial health, increasing competition and investor flight.

Is Internet commerce, which has generated so much excitement and investor interest in the last few years, witnessing a wholesale shift from dot-coms to flop-coms? After reading these dispatches, should e-business executives sound retreat?

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