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Continued from previous page
Profile: Craig Enenstein
Steps Up as Alumni
Association President
"You're on campus for only two or four
years, depending on whether you're
grad or undergrad, but then you have
a lifetime of affiliation," says Craig
Enenstein, WG'95, G'95, the new president
of the Alumni Association. "You're
off campus a lot longer than on, so it's
important to make the alumni experience
as valuable as possible."
Enenstein, an Alumni
Association board member
for five years, stepped
into the position of president
in fall 2006 when
his predecessor, Tama L.
Smith, WG'90, was elevated
to the chairmanship.
By day, Enenstein is CEO
of Corridor Capital, LLC,
a Los Angeles-based value-added investment group,
focused on lower middle
market private equity and
growth venture capital. He
founded the company in
September 2005.
When Enenstein first
became involved in the
Alumni Association, he
joined the development
committee, where he examined
data related to
Wharton Fund giving. He
found that the most important factor is
Wharton Reunion attendance, and resolved
to improve the experience.
He piloted a set of recommendations
for his own 10-year reunion in 2005,
and his efforts were a resounding success.
The changes increased attendance 100%
over previous years, and strong fundraising
followed. Enenstein¡¯s outreach and
format reforms were rolled out to the
Wharton Reunion as a whole in 2006.
He has three goals for his term as
president:
(1) Enhance student experience culturally
so that students feel a strong
sense of pride and obligation as
they become alumni
(2) Create strong universal platform
and infrastructure for global
alumni supporting geographic
and affinity clubs and individuals.
(3) Ensure all events worldwide have
Wharton quality in the way they
are delivered.
"Whatever we do in the world should
merit the Wharton brand," he says. "I've
been involved with the School for the
past few years, and for me, this is the
next step to affect high-impact change."
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