Working the Crowd: Peter Yawitz, WG'86
By Elisa Ludwig
When he's giving a seminar,
New York-based corporate consultant
Peter Yawitz, WG'86, can really work
the crowd. "I usually know where I'll
get the most laughs," he says. It's
a skill he has fine-tuned onstage in
nightclubs, in his semi-secret double
life as a cabaret performer.
While few of his corporate clients
are aware of his second career,
Yawitz's day job features prominently
in his one man show, "A New Man."
The show, which chronicles his
experiences in and out of the office,
recently won him the 2005 Nightlife
Award for Outstanding Musical Comedy
Performance from the New York City
cabaret, jazz and comedy critics.
The challenge of juggling business
and "the biz" is nothing new for
Yawitz, who performed regularly in
extracurricular theater through high
school and college. After completing
a bachelor's degree in psychology
at Princeton University, he started
looking at graduate programs in real
estate and finance. His sister, then an
undergraduate at Penn, was the first
to tell him about the Wharton Follies.
"That really may have been my primary
reason for choosing the school," he
says, laughing.
After graduating, Yawitz moved
to New York and began working as
an investment manager at Lincoln
Realty Capital, getting his showbiz fix
after hours by performing with the St.
Barts Players. In 1989, Lincoln Realty
Capital went out of business, and
Yawitz decided to try acting fulltime.
He ultimately found the uncertainty of
the lifestyle too difficult and returned
to the business world, founding Clear
Communication, a consulting firm that
specializes in communication strategy,
message identification and speech
coaching. But as his business grew,
Yawitz had less time and energy for his
theatrical pursuits. After a few years,
he found himself missing the spotlight.
"About five years ago, I was really
starting to drive my wife crazy," he
says. "She suggested I try cabaret,
which was something I'd never even
thought about." He enrolled in a
workshop with musical comedian
Helen Baldassare, where he began
developing his first one-man show,
"Talk Like a Guy."
"It's about how regular guys speak
with other guys," says Yawitz. In the
show he shares his thoughts on the
elusive art of man-to-man water cooler
conversation ("I'm really working on
my swing.") and imagines the college
rejection letters of famous historical
figures. "Talk Like a Guy" also featured
what has become Yawitz's signature
anthem of sorts, "Cliché Bingo,"
which names 85 business clichés in
hilariously rapid succession:
"So net net, vis-à-vis all these key
take-aways. Here's some mindshare
you won't find deep in your old
Roget's: Just push the envelope next
time that you liaise."
Yawitz, who credits his love
of crossword puzzles for helping
him conjure witty lyrics, began
collaborating with veteran musical
director Dick Gallagher, who helped
him match his words to melodies.
"Talk Like a Guy" hit the club circuit
in 2002 to critical acclaim. Yawitz
followed up that success last year
with "A New Man." Serving as his own
publicist and marketing consultant, he
generated enough buzz to pack the
clubs on a nightly basis.
Yawitz is currently busy developing
his next show, "Don't Quit Your
Day Job," and is taking his act on
the road. He's found that corporate
audiences have been particularly
appreciative of his lighthearted
ruminations of everyday life. "There
are very few married, forty-something
dads in cabaret," he says. "I'm just
commenting on things people can
relate to."
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