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Wharton Professor
Eric Clemons
co-authors book
with alumni
Eric Clemons, professor of operations and information management,
has co-authored a book
with ex-Marines Jason
Santamaria, WG'01, and
Vincent Martino, WG'02.
Entitled The Marine Corps
Way: Using Maneuver
Warfare to Lead a Winning
Organization, the book
is receiving media attention
along with other recently
released books that apply
military strategy to business
leadership.
The Marine Corps Way
provides case studies and
examples culled from both
military and business history to illustrate the power
of maneuver warfare tactics
and how to use them to
win the "war" for profits
and market share. The book
also emphasizes building
trust, integrity, initiative,
and unselfishness as keys to
success. "The fundamental
idea of maneuver warfare is
that any time you can use
flexibility, resilience and
subtlety, in place of a brute-
force war of attrition, you're
better off," said Clemons in
a recent interview with The
Philadelphia Inquirer.
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