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Q: How does Wharton School Publishing fit
into the School's mission?
A: Wharton's goal is to enhance its ability to effectively deliver on
its mission—to impact the world through the generation and dissemination
of business knowledge and to develop effective leaders
of integrity. Wharton School Publishing extends Wharton's reach
globally and fills a gap in the School's publishing capabilities while
providing new options for the dissemination of business knowledge
through multimedia capabilities. We are planning local market editions
of books in about ten languages. The worldwide distribution
and marketing will enable all Wharton community members—alumni,
executive education participants, students, faculty and
staff—to access the thought leadership Wharton School Publishing
will provide. It will also complement and enhance other publishing
activities at Wharton, such as Knowledge@Wharton. Wharton
School Publishing will provide an additional connection for the
world's thought leaders to the School.
Q: How will alumni benefit from this?
A: Wharton School Publishing will enhance the recognition of
the Wharton brand of thought leadership on a global basis - which
is important to all Wharton stakeholders. Also, this is a great opportunity
for alumni to find new ways to connect to the latest in
thought leadership at the School. We will make special programs
available to alumni for discounts for books and to the broader
Pearson warehouse.
Q: Wharton School Publishing has a website
<www.whartonsp.com>. What does it include?
A: The site includes information about our books and authors,
submission information, and reviews, and it will serve as an online
"showcase" for Wharton School Publishing offerings. Book chapters
and other materials will be available free of charge on a rotating basis.
Visitors to the site will be able to read and download books.
Q: Is there anything else you'd like to tell
alumni about Wharton School Publishing?
A: We'd love to hear from alumni readers for suggestions on topic
areas or potential authors. So, buy the books, talk about them with
others, and be sure to send us feedback.
Wharton School
Publishing Titles
2004-2005
The Power of Impossible Thinking:
How to Transform the Business
of Your Life and the Life of Your
Business
Yoram (Jerry)Wind, The Wharton
School, and Colin Crook, former
CTO of Citigroup
To change almost anything in
organizations, our careers or our
personal lives, we first need to
change the way we think.This
book offers a framework for challenging our mental mindsets, improving our skills in making sense
of the world around us, and acting
quickly on those new insights.
The Fortune at the Bottom of the
Pyramid: Eradicating Poverty
Through Profits
CK Prahalad, University of
Michigan Business School
Fortune at the Bottom of the
Pyramid represents a unique
idea and a genuine opportunity
for companies to commit their
energy and resources to a higher
goal:a more inclusive capitalism
that in a very real sense can help
the disadvantaged of our world.
The book will be endorsed by
the U.N.Commission for Private
Development and Poverty, heads
of state and CEOs around the
world.
Will Your Next Mistake Be Fatal?
Avoiding the Mistake Chain That
Can Destroy Your Organization
Robert Mittelstaedt, The Wharton
School
An in-depth analysis of the phenomenon of multiple mistakes;
whether it is a physical disaster,
a political blunder, or a serious
corporate mishap, readers discover
the unique set of compounding
errors which, if unchecked, could
bring down companies and tools
to keep this from happening.
Becoming the Best: What You Can
Learn from the Top 25 Business
Leaders of Our Times
Knowledge@Wharton and Nightly
Business Report
Writers and editors from the online
research and business analysis
journal of the Wharton School of
the University of Pennsylvania and
the most popular business television show in the U.S. collaborate
to uncover the traits that make business leadership endure.
Making Strategy Work: A Guide to
Effective Execution Throughout Your
Organization
Larry Hrebiniak, The Wharton School
An essential work on strategy implementation. It raises the level of our
understanding of what is required to
apply a strategic view across large
organizations.
Managing Your Customers as
Investments:Are You Spending More
on Your Customers Than They Are
Worth?
Sunil Gupta and Donald Lehmann,
Columbia Business School
This fresh approach to the study of
valuing customer relationships exam-
ines the cost to acquire, retain, and
grow your customer base, just like
a company or a stock, over the long
term, and presents the reader with
strategies that develop from this
methodology.
Finding Fertile Ground: A Guide
to Identifying Extraordinary
Opportunities for New Ventures
Scott Shane, Case Western Reserve
University
An essential book that provides
the framework for assessing the
potential of new age, cutting-edge
business ventures. It provides the
entrepreneur with the understanding and tools for starting the next
big thing and the concepts and key
issues that will make or break these
projects.
Failsafe Strategies: Exploiting Great
Opportunities with Little or No Risk
Sayan Chatterjee, Case Western
Reserve University
Today's technologies and issues
pose distinctive challenges and
require unique solutions.Chatterjee
helps the reader think through the
risks of a business model as it is
being designed along one of two
tracks:a commitment to a deliberate
approach to strategy vs.an opportu-
nistic, first-mover approach.
Conflict and Consensus:Why Great
Leaders Don't Take Yes for an Answer
Michael Roberto, Harvard Business
School
Drawing on case studies and
interviews of participants in
the Cuban Missile Crisis, the
Bush Administration during the
Afghanistan and Iraq wars, and the
infamous failed expedition to the
top of Mt. Everest that spawned the
book Into Thin Air, this distinctive
work shows how great leaders
cultivate constructive conflict to
improve their decision-making.
The Chinese Century: The Rise of
Chinese Business and Its Effect on
the World Economy, the Balance of
Power, and Your Job
Oded Shenkar, The Ohio State
University
A far-reaching examination of the
rise of the Chinese economy to
super-power status, and what it
means for businesses and people
throughout the world and the
implications for the balance of political power in the world to come.
The Real World Order
Kenichi Ohmae, former Managing
Director, McKinsey and Company
This analysis of the economic, social
and political changes we have expe-
rienced since the pivotal mid-1980s
helps us determine the proper
course of action required to operate
a successful business in the 21st
century global economy.
Capitalism at the Crossroads
Stuart L. Hart, Cornell University
An optimistic assessment about how
to build shareholder value by creating competitive strategies that solve
social and environmental problems.
It envisions a central and expanding
role for commerce, particularly multinational corporations, in moving
toward a more sustainable world in
the coming decade.
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