Wharton Alumni Magazine
Fall 2001
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The Campaign for Sustained Leadership

The Campaign for Sustained Leadership

Fulfilling Dreams and Shaping Futures

You were once one of them.

For more than a century, Wharton has been creating tomorrow's leaders. Like generations of top business students, you arrived at Wharton with your dreams and left with the tools and skills necessary to change the world. Along the way, you gained new perspectives, confidence, a global network of friends, and a degree that could help you fulfill your dreams. From the day you graduated, you never had to look back.

There are times when you need to look back.

You were chosen from a very competitive field of applicants because Wharton recognized your talents, abilities, and achievements. What you may not know is that others who attended the School before you made your Wharton education possible. Wharton's tuition covered less than one half the cost of the education you received. The balance was funded through the generosity of generations of Wharton alumni who preceded you. Philanthropy is what makes the Wharton experience possible. To whom much is given, much is expected.

Think about where you started and what you have achieved.

As you look back, think about how others helped you reach your goals. Just as a strong foundation was laid for you, it is now your turn to lay the foundation for a new generation of business leaders. With your gift to the Campaign for Sustained Leadership, you will become a shareholder in the institution that helped you achieve your dreams – and you will play an important role in helping others achieve theirs. In doing so, you will become part of the Wharton legacy.

The Campaign - the Case for Support

Today, Wharton is recognized as the world's top business school. To the generations of Wharton alumni, this is no surprise. As the first business school in the world, Wharton has helped to shape business education for nearly a century and a quarter. Throughout this time, Wharton has remained relentlessly innovative and entrepreneurial. Today, we have the finest faculty and student body in the world. Our alumni are among the greatest leaders and innovators in business and industry. The Wharton name has become synonymous with excellence. As Wharton's achievements have grown, even more is expected of us.

Wharton has reached this pinnacle of accomplishment the old-fashioned way – through vision, innovation, and hard work. It has also attained its position in higher education with limited resources. Wharton has made a habit of doing more with less. Through skillful resource management, we have provided a world-class education to generations of our students without the level of endowment or annual support enjoyed by our peers.

Hence, the need for the campaign. It is imperative that we develop the resources that will enable Wharton to continue its role as the most innovative business school in the world. We operate in a highly competitive environment. To retain the best faculty, to attract the finest students, and to develop the world's premier business school facility, we must be able to compete with institutions that are far wealthier.

This is the first campaign dedicated solely to Wharton. As alumni, you are the products and the beneficiaries of one of the world's greatest educational experiences. This campaign is an important moment in our alma mater's history. Your generous support will help Wharton reach even greater heights in the next century.

Attracting and Keeping the Best Faculty

An Extraordinary Student Community

Facilities for a World-Class Future

Programming on the Cutting Edge

Creating a Competitive Endowment

Building a Future Without Boundaries

Become a Shareholder in Wharton's Future

Through a gift to the Campaign for Sustained Leadership, you are making an investment in the most talented business students in the world: the leaders of tomorrow. In addition, you are investing in the vision on which Wharton was founded, a vision that evolves and grows stronger each year.

You represent Wharton to the outside world. Every day, your accomplishments enhance the value of the Wharton brand. In return, you benefit from the prestige and global reputation that accompany a Wharton degree.

Your investment in Wharton's future will enable the school to compete with other schools with greater resources. Doing so will build upon Wharton's legacy of innovation, leadership, and excellence. Share the pride and advantage that Wharton has given you with future generations of leaders.

The case is clear. The need is great. Help write the next chapter of Wharton's history through your support of the Campaign for Sustained Leadership.

For more information about the campaign, contact:
Steven Oliveira
Associate Dean
External Affairs
344 Vance Hall
3733 Spruce Street
Philadelphia, PA 19104
215.898.5047
oliveirs@wharton.upenn.edu,
or visit the website at http://www.wharton.upenn.edu/development.

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