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George Day
Book Offers
New Insights
A new book by Wharton
professor George Day provides
up-to-date information
on sources of competitive
advantage and outlines the
Internet’s influence on the
way companies operate and
connect to customers.
The Market Driven Organization:
Understanding,
Attracting, and Keeping Valu-able
Customers (Free Press) is
a companion to Day’s 1990
book, Market Driven Strategy.
The book focuses on how
technology allows companies
to better understand their
markets and form stronger
relationships with their
most valuable customers.
It also explains what makes
an organization effective in
the face of rapidly changing
customer expectations and
unpredictable competitive
realities.
Day provides in-depth
examples from companies
such as IBM and Wal-Mart,
which use management innovations
and information
technology to continuously
stay ahead of competitors.
Day is Wharton’s Geoffrey
T. Boisi Professor of Marketing
and Director of the
Huntsman Center for Global
Competition and Innovation.
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