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Next Up at Wharton School Publishing
www.whartonsp.com
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Achieving Success in Both life and Business
Wharton School
Publishing presents
three sets of authors
who offer unique
perspectives on how
to create a meaningful life, realize an
ideal business plan, and take your financial
future into your own hands to
build a lasting legacy of wealth.
Work Backwards to Move Forward
Idealized Design: How to Dissolve
Tomorrow's Crisis... Today
By Russell Ackoff, Jason Magidson, and
Herbert J. Addison
What's the best way to drive fundamental,
transformative change within your
organization? Envision your ideal solution,
then work backwards to where
you are. It's called idealized design, and
as executives in hundreds of organizations
will testify, it's one of the most
powerful techniques you'll ever use.
Authored by its legendary creator,
Russell Ackoff, Wharton's Anheuser-Busch Professor Emeritus of
Management Science; leading practitioner
Jason Magidson, director of innovation
processes at GlaxoSmithKline, and
consulting writer Herbert J. Addison,
Idealized Design: How to Dissolve
Tomorrow's Crisis…Today covers every
facet of this breakthrough methodology.
Organized to give you a roadmap for
customizing the idealized design process
for your own needs, you'll learn how to
prepare for it, organize it, and execute it
from start to finish. The authors reveal
the fundamental differences between
idealized design and traditional process
re-engineering, and show how idealized
design eliminates many conventional
obstacles to change.
They also demonstrate how to "dissolve"
problems by designing systems
that prevent them from arising in the
first place. You'll see idealized design at
work in enterprises, not-for-profit organizations,
and government; then learn
how to use it to improve processes,
design new facilities, increase productivity,
even save lives.
"Applying idealized design can
and does create breakthrough solutions,
to both immediate problems
and longer-term strategic goals," says
Andy Callopy, Business Marketing and
New Markets Director, Downstream
Procurement, BP.
The book includes three start-tofinish
case studies: Energetics (Business
Enterprise), Academy of Vocal Arts
(Not-for-Profit), and the White
House Communications Agency
(Government). Plus, there is an extensive
collection of real-world examples from
hundreds of companies, non-profits, and
government organizations, including the
General Motor's launch of the OnStar
system. You'll see how GM used idealized
design to turn OnStar into a profitable,
affordable system that increased
its subscriber base from 30,000 (1998)
to 300,000 (2005), and has now made
it available to not only GM customers,
but also select Lexus, Audi, Acura, VW,
Honda, Subaru, and Isuzu models.
Idealized Design helps you clear
your mind to identify the best possible
outcome and get beyond the "can't
be done" attitude. It presents concepts
through practice, not theory. The
authors show you six steps to success that
that will help you bring your plan from
idealization to realization. You'll learn
how to redesign systems to "dissolve"
problems and prevent new ones. This is
the book that will help you imagine your
organization's future and make it a reality.
Magnify Your lifetime impact
Success Built to Last: Creating a Life That Matters
By Jerry Porras, Stewart Emery, and
Mark Thompson
Imagine meeting hundreds of people
who've made a profound difference:
not for weeks or months, but for
decades. Imagine discovering what
they've got in common, distilling it
into a set of simple practices, and using
them to transform your life. You've just
imagined Success Built to Last: Creating
a Life That Matters.
Authored by three legends in leadership
and self-help—including Jerry
Porras, co-author of the best-selling
Built to Last—this book challenges
conventional wisdom at every step.
The culmination of the world's most
thorough research project on lifelong
success, this book draws on the experiences
of hundreds of the world's most
remarkable human beings who have
sustained personal success and fulfillment
over a lifetime.
The authors personally interviewed
more than 300 extraordinary human
beings, some famous, some not, who
share powerful patterns of lifelong
success. You'll meet world-renowned
leaders Nelson Mandela and President
Jimmy Carter, television and movie personalities
Barbara Walters and Sally Field,
business leaders Michael Dell and Steve
Forbes, philanthropists Carol Reinhart
(Community Change) and Donna Katzin
(Shared Interest for Africa), and many
more inspiring individuals from all walks
of life. You can learn their patterns of
thought and patterns of action, and deliberately
weave them into your life.
The book opens with a foreword
from Senator John McCain, who says,
"Success Built to Last—Creating a Life
that Matters provides practical wisdom
drawn from the stories of hundreds of
the world's most remarkable and enduringly
successful people who the authors
actually interviewed. This is a book
that will make a difference." Senator
McCain isn't the only already-successful
leader who is impressed by Success
Built to Last. Sir Richard Branson, Steve
Forbes, Frances Hesselbein (Chairman
and Founding President Leader to Leader
Institute, Formerly the Peter F. Drucker
Foundation), Greg Foster (President of
IMAX Films), Herb Kelleher (Cofounder,
Southwest Airlines), and dozens of other
respected, successful leaders in business
and in life have given their endorsement
to this inspiring book.
The practical lessons you'll learn
from these interviews will help you discover
how to harvest all your successes,
failures, strengths, and weaknesses, and
how to use them to live your passion
for the rest of your life. No matter
how you define success, this book can
help you achieve it, keep it, share it…
and gain the deep happiness that only
comes from a life well lived.
Your Roadmap to
Financial Success
Wealth: Grow It, Protect It, Spend It,
and Share It
By Stuart E. Lucas
More people are creating wealth today
than at any time in history. Even with
the market dip from 2001 to 2003, the
number of people with at least a million
dollars in net worth is growing at nearly
a double-digit annual rate. The dollars
that they accumulate are growing even
faster. The top 10 U.S. wealth management
firms already employ 44,000 advisors
to oversee $2.8 trillion in assets.
America is also bracing for the largest
intergenerational transfer of wealth
in history. Reasonable estimates show
an average of $1 trillion per year will
be transferred from one generation of
Americans to the next. With the everwidening
scrutiny that banks, brokerage
houses, mutual funds, hedge funds,
accounting firms, insurance companies,
and other wealth management firms are
facing, consumers are more confused
than ever about who to trust for good
advice on managing their wealth.
Wealth: Grow It, Protect It, Spend
It, and Share It is the first book to integrate
all of the essential components
of wealth management into a coherent
whole that leads to financial success.
Written by Stuart Lucas, CEO of
Integrated Wealth Management LLC,
and heir to the Carnation Company
fortune, Wealth reveals the secrets of
building and protecting wealth that
lasts for generations.
As manager of his own family's
wealth, Lucas uses his own experiences
and family history to explain the importance
of identifying, retaining, and coordinating
the right advisors to obtain
the right advice as the first step to successful
wealth management. He describes
how to use his eight proven,
easy-to-understand principles of integrated
wealth management to guide
every decision you make in managing
your family's wealth.
Lucas also presents his own approach
to wealth management as an alternative
to the flawed classic approach, in which
people rush to retain wealth management
advisors without analyzing how
these advisors fit with their financial,
personal, or family goals. His "Strategic
Wealth Management Framework" is a
more holistic approach that focuses on
determining your interests first, and selecting
a board of advisors second.
Your values, resources, and communication
are at the center of the
framework. Then, guided by the eight
principles of strategic wealth management,
you are able to set financial objectives,
select the right advisors, and
ultimately enable your self, your family,
and society. Working with this framework
does take more time and effort
to implement, but Lucas's systematic
approach will help you leave a lasting
legacy for generations to come.
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