Wharton Alumni Magazine
Fall 2006
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The Long and the Short of It
By Han Hu

Cliff Asness, co-founder and managing partner of hedge fund AQR Capital, puts financial research to work for institutional investors.

Once a financial tool only for the very rich and well connected, hedge funds have proliferated in recent years. With more than 8,000 funds in existence, the industry is becoming increasingly crowded.

And yet, for the average American investor, hedge funds are a mysterious business—how they are managed, and even how to access them. A Wharton alumnus is helping to change that.

In 1998, Cliff Asness, W'88, E'88, co-founded one of the largest hedge funds in the world, Greenwich, CT-based AQR (Applied Quantitative Research) Capital, which manages more than $23 billion. Most of those billions do not belong to the elite individual investors who dominated hedge funds in the past, but to institutional investors—especially university endowments and public pension funds.

Asness and his partners founded AQR just as the Internet was bubbling—a seemingly unfortunate time, when the quantitative rigor that is AQR's hallmark seemed stodgy compared to the freewheeling valuations in the new economy. In its first years, AQR leaked money, losing 60% of its value. While AQR's institutional investors stood their ground, many private investors were abandoning other hedge funds.

By 2001, Forbes called the hedge fund industry a folly: "You don't have a hedge fund to brag about at lawn parties? That could be because you're too timid to swing for the fences, as these private investment partnerships often do with leverage and exotic derivatives. It could be because you are not well connected... Maybe you are not rich enough... Or maybe you are not in a hedge fund because you know better."

In fact, it was the perfect time for AQR. In 2000 Asness had written a paper of his own—"Bubble Logic," a takedown of nonsensical, unsustainable stock prices—that was never published but ended up being both prescient and influential. It was passed among money managers, read in academia, and quoted in the business press.

And Asness turned out to be right. The power of AQR's market-neutral investment strategy is now benefiting a wider swath of investors who were once left to ride out rough patches in the economy unprotected.

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