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New Co-Director
for Retailing
Initiative
Louis W. Stern, John
D. Gray Distinguished
Professor Emeritus of
Marketing at the Kellogg
School of Management of
Northwestern University,
has been appointed co-director of Wharton's Jay H.
Baker Retailing Initiative.
Stern, who is also
the Dorinda and Mark
Winkelman Distinguished
Scholar and a Senior Fellow
of the Wharton School, will
lead the initiative along with
Co-Director Stephen Hoch,
the John J. Pomerantz
Professor of Marketing
and chairperson of the
Marketing Department, and
Managing Director William
Cody, C'91, WG'98, a
Marketing Department
faculty member.
Stern joined the
Northwestern faculty in
1973 from The Ohio State
University. His research efforts
have focused on issues
related to designing and
managing marketing channels
and on antitrust. His
articles have appeared in a
wide variety of marketing,
legal, and behavioral science
journals. Among the
books he has co-authored
are Marketing Channels,
Management in Marketing
Channels, and Legal Aspects
of Marketing Strategy:
Antitrust and Consumer
Protection Issues. His article
"Distribution Channels
as Political Economics: A
Framework for Comparative
Analysis" (with Torger
Reve) was named the best
article on marketing theory
to appear in the Journal of
Marketing during 1980. In
1986, he received the Paul
D. Converse Award from
the American Marketing
Association for "outstanding
contribution to theory and
science in marketing." In
1994, he was selected as the
recipient of the American
Marketing Association/Irwin Distinguished
Marketing Educator Award,
and he was named as one
of the twelve best teachers
in U.S. business schools by
Business Week magazine.
"Lou Stern is the father
of Marketing Channels, and
the retail sector is undoubtedly
an important part of
most supply chains," said
Hoch. "He brings a wealth
of both academic and practical
experience and insight
to our efforts to enhance
Wharton's reputation as a
leader in retailing education
and in scholarly research on
retailing. It is great to have
him on board."
Funded by a $10-million
gift from Patty and Jay H.
Baker, W'56, the Jay H.
Baker Retailing Initiative
links retail theory with
practice through a partnership
between world-class
researchers, educators, students,
and the global leaders
of today's retail industry.
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