Wharton Alumni Magazine
Fall 2003
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Table of Contents

Features

Special Report:
A Campaign of Transformation

The Two-Income Trap

Play Hard and Negotiate Well

Departments

Wharton Now

Knowledge@Wharton

Alumni Association Update

Leadership Spotlight

Recent Alumni Books

The Old Girls' Network

By Sharon Whiteley, Kathy Elliott, and Connie Duckworth, WG'79
Basic Books (2003)

"The 'old girls' speak wisely and directly, offering shrewd recipes for successful business creation that will make any budding entrepreneur feel she has an angel by her side."
–Rosabeth Moss Kanter, Harvard Business School

IP Storage Networking: Straight to the Core

By Gary Orenstein, WG'97
Addison-Wesley (2003)

"Unlike traditional storage networking analysis, IP Storage Networking goes beyond technical descriptions to the business reasons and justifications for implementing a storage architecture."
–Doug Ingraham, Senior Manager, Cisco's Storage Technology Group

The Experience Economy: Work is Theatre & Every Business a Stage

By B. Joseph Pine II and James H. Gilmore, W'81
Harvard Business School Press (2003)

"Pine and Gilmore confirm our sense of excitement about the Experience Economy and the role experiences play in building stronger, more personal relationships with employees, corporate customers, and consumers."
Marilyn Carlson Nelson, President, CEO, and Vice Chair, Carlson Companies, Inc.

Valuation: Maximizing Corporate Value

By George M. Norton III, WG'72
John Wiley & Sons, Inc. (2003)

"George Norton has made the complex subject of business valuation and value creation understandable. …For a business book it is not only a 'good read,' it is a 'must read.'"
–Craig Lentzsch,
President and CEO, Greyhound Lines, Inc.

Never Climbed His Mountain: A Retailer's Journey to the Heights and Disaster

By Julian Gladstone, W'48
Infinity Publishing (2002)

"...A memoir like no other."
Publisher

Software Product Management Essentials: A Practical Guide for Small and Mid-sized Companies

By Alyssa S. Dver, W'87
Anclote Press (2003)

"A solid treatise on product management techniques and practices, the majority of which are applicable well beyond just software product management."
The Product Development & Management Association (PDMA)

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