Wharton Alumni Magazine
Fall 2003
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A Campaign of Transformation

The Two-Income Trap

Play Hard and Negotiate Well

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Knowledge@Wharton

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Leadership Spotlight

Knowledge@ Wharton Announces Partnership with Economist.com

Knowledge@Wharton, the online business analysis and research journal of the Wharton School, and Economist.com have entered a partnership to launch a series of web-based briefings on current business topics. The seminars will be accessible from Economist.com and Knowledge@Wharton websites, reaching a combined audience of nearly 1.8-million senior executives around the world. These online events will reside in a new section of both websites to be called The Global Business Report.

"Wharton is delighted to work with Economist.com on this project," said Dean Patrick Harker. "Our shared commitment to advancing global business practice by delivering cutting-edge knowledge to executives makes this a great partnership. We hope everyone will take advantage of the opportunity to learn from the world's top business research faculty through these seminars."

"This is an exciting opportunity for us to bring our authoritative global brands together," commented Paul Rossi, publisher of Economist.com. "It will allow us to offer our audience of internationally-minded senior business people insight into the issues facing global organizations."

Each online seminar — or "Business Briefing" — will feature Wharton faculty, journalists from The Economist, and other industry experts. The format will include audio interviews, readings, and online panel discussions. After each seminar, Knowledge@Wharton will produce a conclusions paper highlighting findings from the event.

Topics will focus on issues that business leaders have indicated are crucial challenges their organizations must confront over the next decade. These range from strategic approaches to business process outsourcing, new competition for the pharmaceutical industry, the crisis in health care coverage, shifting business climates in Asia and Europe, and the role of small business in a global economy. The series is scheduled for launch in the fall of this year.

Knowledge@Wharton is free and can be accessed at knowledge.wharton.upenn.edu.

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