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Knowledge@
Wharton Announces
Partnership with
Economist.com
Knowledge@Wharton, the
online business analysis
and research journal of the
Wharton School, and
Economist.com have entered
a partnership to launch a
series of web-based briefings
on current business topics.
The seminars will be accessible
from Economist.com
and Knowledge@Wharton
websites, reaching a combined
audience of nearly
1.8-million senior executives
around the world.
These online events will
reside in a new section of
both websites to be called
The Global Business Report.
"Wharton is delighted to
work with Economist.com
on this project," said Dean
Patrick Harker. "Our
shared commitment to
advancing global business
practice by delivering
cutting-edge knowledge
to executives makes this a
great partnership. We hope
everyone will take advantage
of the opportunity to learn
from the world's top business
research faculty through
these seminars."
"This is an exciting
opportunity for us to bring
our authoritative global brands
together," commented Paul
Rossi, publisher of
Economist.com. "It will
allow us to offer our audience
of internationally-minded
senior business people
insight into the issues facing
global organizations."
Each online seminar —
or "Business Briefing" —
will feature Wharton faculty,
journalists from The
Economist, and other industry
experts. The format will
include audio interviews,
readings, and online panel
discussions. After each seminar,
Knowledge@Wharton
will produce a conclusions
paper highlighting findings
from the event.
Topics will focus on
issues that business leaders
have indicated are crucial
challenges their organizations
must confront over the next
decade. These range from
strategic approaches to
business process outsourcing,
new competition for the
pharmaceutical industry,
the crisis in health care
coverage, shifting business
climates in Asia and
Europe, and the role of
small business in a global
economy. The series is
scheduled for launch in
the fall of this year.
Knowledge@Wharton is
free and can be accessed at
knowledge.wharton.upenn.edu.
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