Wharton Alumni Magazine
Fall 2000
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Features

To Integrate, or Not to Integrate?

Ever Dream of Retiring Early?

The Psychology of Consumer Choice

Succeeding in the New Economy

Departments

Wharton Now

Knowledge@Wharton

The Campaign for Sustained Leadership

New Fellows in e-Business Program Offered

Wharton will offer an innovative new program this fall to prepare senior business executives to lead effectively and comfortably in the global e-business environment.

New Fellows in e-Business Program Offered The Fellows in e-Business Program is an interdisciplinary program for leaders focused on creating and operating an e-business or transforming established businesses to an e-business environment. The program combines electronically delivered education with face-to- face interaction over two phases: the first, which takes place over four months, involves three-and-a-half weeks of classroom instruction augmented with a distance learning component between sessions. Each week-long session is held in a different location around the globe – Philadelphia, Silicon Valley, Israel and Europe.

The program is built on “action learning” principles, allowing participants to apply material covered to group projects with class-mates, as well as practice new approaches via simulations. Participants can also immediately apply course materials through “shadow projects,” which they conduct with employees from their own companies.

Reverse mentoring – in which participants have the opportunity to work with current Wharton MBA and undergraduate students who are often closer to new technological developments – is another significant element of the program.

The e-Business Program is the first offering within the new Wharton Fellows Program, a post-MBA experience designed for business leaders seeking ongoing business education in critical business topics. The e-Business Program was created and will be delivered by more than 75 Wharton faculty members and other experts.

We recognize that the traditional confines of educational degree programs and executive education don’t fulfill the needs of all executives as they move through their careers. Nonetheless, many of these executives are seeking ways to maintain the knowledge and skills necessary to lead organizations in this new economy,” says dean Patrick T. Harker. “By implementing this Fellows Program, we are providing a level of depth and focus necessary to allow for an individual’s transformation but within a flexible framework that meets the demands of a busy executive.”

Jerry Wind, Lauder Professor of Marketing at Wharton, will serve as academic director of the program. Each session is limited to 50 senior executives who are on top leadership tracks. Fellows will be chosen on the basis of their leadership ability and potential, management recommendations and references, among other criteria.

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