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The Economist highlights Uri Simonsohn’s study concerning consumers’ ability to ignore invalid information. More »
The Economist highlights Uri Simonsohn’s study concerning consumers’ ability to ignore invalid information. More »
In the News
In Brazil’s Exame, Cassie Mogilner is noted for her research on the effectiveness of ad campaigns related to time or money (in Portuguese). More »
In Brazil’s Exame, Cassie Mogilner is noted for her research on the effectiveness of ad campaigns related to time or money (in Portuguese). More »
In the News
Multichannel News cites Wharton Interactive Media Initiative (WIMI)’s data on ESPN World Cup coverage. More »
Multichannel News cites Wharton Interactive Media Initiative (WIMI)’s data on ESPN World Cup coverage. More »
'Turning Social Capital into Economic Capital': Christophe Van den Bulte’s research on word-of-mouth marketing is featured. More »
Mid-life Crisis? Wharton experts comment on changes in the venture capital industry over the past decade. More »
Will the Economic Recovery Run Out of Steam? Faculty members discuss whether we should expect a double-dip recession. More »
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